2023-03-20
2023-06-29
2023-03-22
【2023节能宣传周时间】2023节能宣传周和全国低碳日活动方案
2023-03-15
2023-07-05
更新时间:2023-10-27 13:02:36 发布时间:24小时内 作者:文/会员上传 下载docx
2023-03-20
2023-06-29
2023-03-22
【2023节能宣传周时间】2023节能宣传周和全国低碳日活动方案
2023-03-15
2023-07-05
商务写作
(Business Writing)
一、商务信函概述
? 一、正确的观念
? 1.商务信函是一种“推销”函
? 商务信函是一种常用的商业联系媒介,实际上商务信函是一种“推销”函,写信人总是在推销着什么,或是物品、或是服务等。 要写好商务信函不仅要具备相关的业务知识,掌握好法规和条款等,还应具备扎实的语言基础,熟悉信函的书写形式和行文要求。 2.商务信函的基本特点 商务信函书写的重点应放在“效率”上,应易读易懂;语气真诚、友好、客气;语言简短、朴实、自然;内容清晰、准确、具体;行文正确、完整。 3.商务信函无定律 好的信函并没有固定不变的写作模式,因人而异。写信时,应充分考虑收信方的观
点和看法、背景和所处环境。
二、应用原则
? 1.“挨达”AIDA原则:在拟就一封商务信函时,应首先考虑的原则: A— Attention 注意 I— Interest 兴趣 D— Desire 意愿 A— Action行动 个“C”的行文原则 明晰Clearness 具体Concreteness 简洁Conciseness 诚意Conscientiousness 正确Correctness 个性Character 礼貌Courtesy 完整Completeness 体谅Considerateness 优美Concinnity
三、商务信函的构成要素
? 1.信头(Letterhead)
? 是指发信人所在公司的名称和地址,通常是预先印制好的,一般位于信纸的正上方。 ?
? 内容包括:电话号码、电报挂号(Cable Address)、传真(Fax)和电传(Telex)号码、信件编号或索引号码以及写信日期。 例如: 英国—— date/month/year 27 February,20_ 美国—— month/date/year February 27,20_ 2.信内地址(Inside Address) 即收信人的姓名和地址,通常是在日期下面隔两行,位于书信正文的左上方。 3.称呼(Salutation) 是发信人对收信人的称号用语,自成一行,位于“信内地址”左下方的一、二行处。 商务书信的称呼通常要注意下面几点: (1)Dear Sirs 和 Gentlemen是最常使用的公文用语,前者是英国式的称呼,后者
是美国式的称呼;注意Sirs前通常加Dear;Gentlemen必须用复数;
? (3)Dear Sir是指男性,Dear Madam是指女性,Dear Sir or Madam是指不知道对方性别。 (4)称呼后面用冒号或逗号均可,一般用冒号。 4.正文 正式的商务信件在每一段之间均留一空行。每一行末尾的单词一般不移行。 5.结尾客套语 位于正文最后一行下面一、二行处,从信纸中间偏右的地方开始写,一般占一行,第一个字母要大写,结尾用逗号。 6.签名 是指发信人、书信执笔人或公司代表在书信上签上公司名称或个人名字,通常位于
结尾客套语下面两行,从中间偏右处开始写,一般占3~4行:第一行写公司名称,第二行是个人签名,要用钢笔;第三行打印自己的名字,用于辨认和复信;第四行打印所属部门的名称及签名人的职称。
? 信封和书信的写法-The Style of Envelope and Letter 1.信封的写法 (1)美国式航空信封的写法(Stamp) ABC Manufacturing Company(收信人地址) 150 Giera Court Parlin, Livingstone New Jersey 08859, USAMr. Black Smith(收信人名字和职称)President of the Company Beijing Import and Export Company 86 Baiyilu,Haidian District 100872 Beijing,PRC (发信人地址) (2)英国式航空信封的写法(Stamp) Beijing Import and Export Company(收信人地址) 86 Baiyilu,Haidian District 100872 Beijing,PRC AFTER 15 DAYS PLEASE RETURN TO(发信人地址) SMITH & SON, LTD 15 WOOD STREET LONDON 6 ENGLAND 商务写作的十大技巧 1.了解读者 2.使用第二人称,强调读者的利益 3.确定单一的交流目标和目的 4.清晰、简洁、直白 5.使用主题行、缩格、简短的开头段落和附言 6.开篇和结尾有力 7.在长文件中应用标题、空白、图表
? 9.避免消极写作 10.应用说服的技巧来影响读者 商务写作目标 商务写作通常是为了完成以下任务: 通知 说服 指导 记录 商务信函举例1: 亲爱的思拜格女士: 我公司致力于为您提供高效的服务。我们拥有大量的专家和技术人员、充足
的资源,能够为您设计一流的健身中心。这将有助于贵公司提高劳动生产率,降低缺勤率,而且我们收费很低。
? 请您仔细考虑,选择我公司将会有如下收益:劳动生产率提高,员工士气高涨,缺勤现象减少,还有选择一流的供应商所带来的种种好处。 当您正考虑如何才能找到一家最好的公司,它将为您的公司提供上述益处时,我相信您一定会马上与我们联系,尽快开始改善贵公司的工作环境,提高公司业绩。 商务信函举例2: 收信人:Great Valley 人事部 发信人:质量提高小组 主题:停车场照明问题 日期:20_/6/20 今年夏天要在停车场的边缘增设照明灯,计划在停车场内端增设五盏,左右两边各增设三盏,共计11盏。 这些照明灯将创造一个更安全的环境,如有问题,请与质量小组的成员联系。祝愉快! 商务信函举例3: 亲爱的阿兰: 作为会议中心的主席,我现在写信通知你有关我方机 构的重大变化,相信会对彼此业务关系产生影响。 普林斯顿会议中心拥有291间客房,在过去的两年里, 我们的定房率、营业收入和利润都在不断提高。根据业 内年度统计资料,我们每间客房的盈利率已经进入全美 城郊旅店的前十位。我们的业绩和有效管理使公司在几 年内获得了数项大奖,包括:Pinnacle奖,AAA四星 奖。 我们希望增强与您的业务联系。我们感谢过去几年里 您的惠顾,并致力在未来为您提供超乎您想象的服务。 我们将保持优良的传统,更好与贵协会合作。 我们将很快与您电话联系,与您磋商最近的会议筹备 工作。如果您有紧急需要,请打电话通知我们。很荣幸 与您继续业务往来。 商务信函格式
? 1.缩行式(Indented Style) 缩行式将封内地址、其他需要分行的地方的后行比前行往右缩进二至三个英文字母,各行以右斜方式排列。 各段的起始字缩入四至五个英文字母。 结尾客套语和签名置于中间偏右下方。
ABC Bottles Pty Ltd.
Kirra Road, Ashtown 1128
Mrs. R. G. Cole
Manager
Mabels Pty Ltd
Canterbury 8633
Dear Madam,
We must remind you …
Yours faithfully
J. Turner
Production Manager
? 2.半平头式(Semi-block Style)
? 日期、客套语和签名一般从信纸中部写起
? 正文的每个段落的第一行往后缩入二至五个字母
? 封内地址、称呼与左边看齐
ABC Bottles Pty Ltd.
? Kirra Road, Ashtown 1128
? Mrs. R. G. Cole
? Manager
? Mabels Pty Ltd Canterbury 8633 Dear Madam, We must remind you … Yours faithfullyJ. TurnerProduction Manager 3.平头式(Block Style) 平头式除信头、日期、客套语和签名外,其他部分每行开头都与左边边缘看齐。
ABC Bottles Pty Ltd.
Kirra Road, Ashtown 1128
Mrs. R. G. Cole
Manager
Mabels Pty Ltd
Canterbury 8633
Dear Madam,
We must remind you …
Yours faithfully
J. Turner
Production Manager
? 4.完全平头式(Complete Block Style)
? 信纸中的各部分内容全部都与左边边缘齐平,从上到下一直线,段落间采用双行排
ABC Bottles Pty Ltd.
Kirra Road, Ashtown 1128
Mrs. R. G. Cole
Manager
Mabels Pty Ltd
Canterbury 8633
Dear Madam,
We must remind you …
from triple wave sdn. bhd a-5-9 empire tower, ss 6 subang jaya, 47500, selangor, malaysia.
dear visa officer, we would be grateful if a business visa could be granted for china research institute of electronic engineering, to visit malaysia on monday february 5 through february 20, XX. during this trip he will meet with our company representative to discuss the sale and distribution of digital cctv surveillance solutions, access control system and security alarm system and other communication solutions. china research institute of electronic engineering is financially reonsible for the applicant’s visit and undertakes to ensure that that he will abide by the rules and regulations of the malaysia sincerely, mr. samir senior vice president triple wave sdn. bhd.
consulate general of malaysia consular section dear visa officer, we are cordially inviting china research institute of electronic engineering to visit malaysia on monday april 3 through april 7, XX. during this trip he will meet with our company representative to discuss the sale and distribution of products. sincerely, barry g. hart senior vice president east coast promotions, triple wave sdn. bhd a-5-9 empire tower, ss 6 subang jaya,47500, selangor, malaysia.
Dear Sir or Madam:
We know that you are exporters of textile fabrics. We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.
We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.
When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not less than 1000 meters of individual items. Prices quoted should include insurance and freight to San Francisco.
Sincerely
Different people have different dreams. Some people dream of a lot of money. Some people dream of living a happy life.
Some dream of becoming famous. Some people dream of going abroad. But my dream is different.
Maybe you will get a surprise. When you know my dream, I have a beautiful dream in my heart, that is, English is very good because English is everything to me. English is my best friend English is my soul.
English is my power. I am nothing now. I can think in English, speak in English, write in English.
Some people think I am Indian, some think I am pakistani, some even think I am Egyptian. But if I can speak English as well as Americans, my future will be brilliant So I will work very hard.
中文翻译:
不同的人有不同的梦想有些人梦想赚大钱有些人梦想过上幸福的生活有些人梦想成名有些人梦想出国,等等,但是我的梦想是不同的也许你会得到一个惊喜当你知道我的梦想我心中有一个美好的梦想就是说英语非常好因为英语对我来说就是一切英语是我最好的朋友英语是我的灵魂英语是我没有英语的力量,我现在什么都不是了,我可以用英语思考,用英语说话,用英语写作,有些人认为我是印度人,有些人认为我是巴基斯坦人,有些人甚至认为我是埃及人,但如果我能把英语说得像人一样好,我的未来将是辉煌的,所以我会非常努力地工作。
Dear Sir: , 20_
We received your promotional letter and brochure today. We believe that your would do well here in the . Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..
Truly
dear sirs, it is our pleasure to invite your staff to come to japan for attending our business meeting which is going to be held from june 26th , XX until july 6th, XX. the invited person is: mr. name: mr. eldridge eric nicolas department: machinery & electronic position: senior section manager considering his attendance is really important for us, hence your kind cooperation in preparing business visa for the above person that enable his to have visit japan is highly appreciated. sincerely yours, kunihiro yamauchi group leader global human resources group
toyota tsusho marunouchi bldg, 8-1, marunouchi 3-chome, chiyoda-ku, t okyo 100-8320, japan tel. +81-3-5288-21 1 / f +81-3-5288-9100 url. 1 ax. human resources & general affairs department
Dear Mr/Ms,
I represent the W/P Electronics Company in Dallas, and will be in Kunming from next Monday to Friday, (October 5-9). I should like to call on you to discuss our new monitor. Would 0930 hours on Tuesday, October 6 be convenient?
I shall be in Beijing, at the Great Wall Hotel, from Tuesday, September 29, until Sunday, October 4, where a message will reach me. If the day is not convenient, will you please suggest another.
Yours faithfully
尊敬的先生/小姐
我是达拉斯W/P电子公司的代表,将于下周一到周五(10月5-9日)住留昆明。我乐于请您商讨我们新的显示器。星期二即10月6日上午09:30是否方便?
从周二,即9月29日,我将住在北京的长城宾馆,直到周六,即10月4日,在那会有通知给我。如商讨日期不方便,请另外建议。
Dear Sirs: June 12, 20_
Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down. Sincerely
Dear Sirs: June 12, 20_
Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.
Truly
Dear Mr. / Ms,
Thank you for your letter informing us of Mr. Green’s visit during June 2-7. Unfortunately, Mr. Edwards, our manager, is now in Cairo and will not be back until the second half of June. He would, however, be pleased to see Mr. Green any time after his return.
We look forward to hearing from you.
Yours faithfully,xxx
尊敬的先生/小姐
谢谢来函告知我方六月2-7日格林先生的来访。不巧,我们的总经理艾得华先生现正在巴黎,到六月中旬才能回来。但他回来后愿意在任何时间会见格林先生。
希望收到您的来信。
您诚挚的xxx
Dear Mr. Sation
With reference to your letter dated 3rd May 20_, I am writing to apologies for the mistake we made.
The mistake was made because our computer broke down on 29 April. I can assure you we will send the cheque of $200 to you in two days. We will offer you 20% discount for you next stay.
Please accept our apologies for the inconvenience this error has caused you and we look forward to meeting you again.
Your sincerely
咨询 Consultation
实例之一: 询问信息
Dear Mr. / Ms,
We are much concerned that your sales in recent months have fallen considerably. At first we thought this might be due to a slack market, but on looking into the matter more closely, we find that the general trend of trade during this period has been upwards.
It is possible that you are facing difficulties of which we are not aware. If so, we would like to know what we can do to help. We, therefore, look forward to receiving
from you a detailed report on the situation and suggestions as to how we may help in restoring our sales to their former level.
Yours faithfully
尊敬的先生/小姐,
我们非常关心你方销售近几个月大幅度下降。开始我们以为是市场疲软,但仔细研究问题,我们发现过去这段时间贸易的总趋势是上升的。有可能你方面临我方还不知道的困难,如是这样,我方想知道是否能帮助什么。我们期望收到关于问题的详细报告,及建议我们怎样帮助才能把销售恢复到原来的水平。
您诚挚的
实例之一:
Dear Mr. / Ms,
We are sorry we cannot send you immediately the catalogue and price list for which you asked in your letter of March 10. Supplies are expected from the printers in two weeks and as soon as we receive them, we will send you a copy.
Yours faithfully
尊敬的先生/小姐,
对三月十日来信所要目录和价格单,很抱歉不能马上寄去。印刷商两周后供货,一旦收到,我们将给您寄去一份。
您诚挚的
实例之二:
Dear Mr. / Ms,
I was very concerned when I received your letter of yesterday complaining that the central heating system in your new house had not been completed by the date promised.
On referring to our earlier correspondence,I find that I had mistaken the date for completion. The fault is entirely mine and I deeply regret that it should have occurred.
I realize the inconvenience our oversight must be causing you and will do everything possible to avoid any further delay. I have already given instructions for the work to have priority and the engineers working on the job to be placed on overtime. These arrangements should see the installation completed by next weekend.
Yours faithfully
尊敬的先生/小姐,
昨天收到你的来信,抱怨你新家的中央加热系统未按规定时间装好,对此我非常关心。参考较早的通信,我发现我搞错了完成日期。错误完全是我的,对此我非常抱歉。
认识到我们的疏忽给你造成的不便,我们将竭尽全力避免再耽搁。我已指示这项工作优先做并让工程人员加班。这样安排会于下周完成安装。
你诚挚的
尊敬的人事部总监,
您好!
我是xx学院商务英语的毕业生,即将到社会找一份工作,并随时可以到岗。在校期间学到了许多*知识,如*贸易实务,*商务谈判英语,*商法,外贸英语函电、*商务单*制作、经贸口译、经贸笔译、高级英语、日语等课程。
本人熟练商务谈判英语,熟练英语商务函电写作,在校期间,我们老师也曾多次安排了谈判的实训。本人具备一定的管理和策划能力,熟悉各种办公软件的*作,英语精通,也选修过日语,达*日语二级水平。本着我做事的认真,负责的精神,以及自己所学的*知识。我深信可以胜任贵公司外贸人员之职。个人简历一并附上,希望您能感到我是该职位的有力竞争者,并希望能尽快收到面试通知。
感谢您阅读我的个人求职自荐信,并考虑我的应聘要求!
祝愿贵公司有更辉煌的业绩
Dear Sir or Madam:
Thank you for you interest in our products. We hope the samples we sent you on 5 February were up to your expectations.
We would like to sort out the credit formalities as soon as possible possible so that we can begin trading. Could you provide us that we can begin trading. Could you provide us with the requisite financial information so that we can open your new account immediately?
Please include a recent financial statement, the name of your bank and
references,together with any other relevant credit details. The information you provide will, of course, be held in the strictest confidence.
We look forward to a long and prosperous relationship with your company.
Yours sincerely,
Hillary
Cross cultural business communication often refers to effective cross-cultural communication between different cultural differences. Appropriate communication channels should be adopted to overcome the negative factors of cultural differences and enhance the understanding and cooperation of this paper. The basic theory of cross-cultural business communication and the two aspects of cross-cultural business negotiation and business etiquette are analyzed in detail, and how to carry out it better is studied Cross cultural business communication to improve trade efficiency.
中文翻译:
跨文化商务交际往往是指不同文化差异因素之间进行有效的跨文化交际,应采取适当的沟通渠道,克服文化差异的消极因素,增进本文的理解与合作,对跨文化商务交流的基本理论和跨文化商务谈判与商务礼仪这两个方面进行了详细的分析,并研究如何更好地开展跨文化商务沟通,提高贸易效率。
Dear Sir or Madam:
This is in regards to your order for 5,000widgets and our sales confirmation No. 341. We would like to remind you that the delivery date is approaching and we have not yet received the covering letter of credit.
We would be grateful if you would expedite the establishment of the L/C so that we can ship the order on time. In order to avoid any further delay, please make sure that the L/C instructions are in precise accordance with the terms of the contract.
We look forward to receiving your response at an early date.
Yours sincerely,
Hillary
acceptance
austin food corp.
11937 woodruff ave.,downey ca 90241 dear mr blake, we confirm your letter and the enclosed samples and pricelist of june 15th .we are grateful with your quickly reply. we find the price and quality satisfactory,so we confirm our acceptance of your quotation if you can guarantee the following conditions:
on or before .
and partial shipment will not be allowed.
item will be packed in one bag of about 20 kgs net each,three bags to a carton.
is to be made by t/t. 50% deposit before delivery,50% after your faxing copy of b/l. we are glad to have conclude this deal with hope it will be mark the good beginning of the pleasant business relations between us. the validity of our order is refer to your faxing copy of b/l reach us before
july
. yours truly, tanhome import and export corp. a720 new world apartments 24,jiefang rd. enclosed order of tapioca chips: . quantity unit price amount cif dalian
qt011 200mts @usd120/mt usd 24,000 qt012 300mts @usd150/mt usd 45,000 total value: usd69,000
Dear Sir: May 1, 20_
Inquiries regarding our new product, the Deer Mountain Bike, have beden coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.
Yours faithfully
Dear Sir: June 15, 20_
We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.
Truly
Dear Sir or Madam:
Thank you for your order No. 6565 dated 1 July for 100widgets.
I regret to say that our records show that we do not have sufficient letter of credit. We can fulfill your order only upon the receipt of a confirmed, irrevocable letter of credit.
We are sorry for the delay and await your instructions.
Yours sincerely,
Hillary
date: to,
m/s.
attn:
general manager
tel: fax:
: dear mr,
it is really a great honor to receive invitation, and we are writing to confirm
our attendance. mr will attend the investigation and conference in china on time. best wishes & regards for general manager
Acceptance
AUSTIN FOOD CORP.
11937 WOODRUFF AVE.,DOWNEY CA 90241
Dear Mr Blake,
We confirm your letter and the enclosed samples and pricelist of June 15th .We
are grateful with your quickly reply.
We find the price and quality satisfactory,so we confirm our acceptance of your
quotation if you can guarantee the following conditions:
on or before .
and partial shipment will not be allowed.
item will be packed in one bag of about 20 kgs net each,three bags to a
carton.
is to be made by T/T. 50% deposit before delivery,50% after your
faxing copy of B/L.
We are glad to have conclude this deal with hope it will be mark the good
beginning of the pleasant business relations between us.
The validity of our order is refer to your faxing copy of B/L reach us before July
Yours truly,
TANHOME IMPORT AND EXPORT CORP.
A720 NEW WORLD APARTMENTS 24,JIEFANG RD.
Enclosed order of Tapioca Chips:
. Quantity Unit price Amount
CIF Dalian
QT011 200MTS @USD120/MT USD 24,000
QT012 300MTS @USD150/MT USD 45,000
Total Value: USD69,000
Dear Mr. Jones:
We understand from your information posted on that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.
We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at which includes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.
We look forward to receiving your enquires soon.
Sincerely,
John Roberts
一、Dear sir/madam:
I'm delighted you have accepted our invitation to speak at the conference in on [date].
As we agreed, you'll be speaking on the topic from [time] to [time]. There will be an additional minutes for questions.
Would you please tell me what kind of audio-visual equipment you'll need. If you could let me know your specific requirements by [date], I'll have plenty of time to make sure that the hotel provides you with what you need.
Thank you again for agreeing to speak.
I look forward to hearing from you.
Sincerely yours,
[name]
[title]
二、Dear sir/madam:
Thank you for your letter of [date].
I'm glad that you are also going to [place] next month. It would be a great pleasure to meet you at the [exhibition/trade fair].
Our company is having a reception at [hotel] on the evening of [date] and I would be very pleased if you could attend.
I look forward to hearing from you soon.
Yours sincerely,
[name]
[title]
三、Dear sir/madam:
[organization] would very much like to have someone from your company speak at our conference on [topic].
As you may be aware, the mission of our association is to promote [products]. Many of our members are interested in the achievements your company has made in [areas].
Enclosed is our preliminary schedule for the conference which will be reviewed in weeks. I'll call you [date] to see who from your company would be willing to speak to us. I can assure you that well make everything convenient to the speaker.
Sincerely yours,
[name]
[title]
四、Dear sir/madam:
We would like to invite you to an exclusive presentation of our new [product].
The presentation will take place at [location], at [time] on [date]. There will also be a reception at [time]. We hope you and your colleagues will be able to attend.
[company] is a leading producer of high-quality . As you well know, recent technological advances have made increasingly affordable to the public. Our new models offer superb quality and sophistication with economy, and their new features give them distinct advantages over similar products from other manufacturers.
We look forward to seeing you on [date].
Just call our office at [phone number] and we will be glad to secure a place for you.
Sincerely yours,
[name]
[title][next]
五、Dear sir/madam:
On [date], we will host an evening of celebration in honor of the retirement of [name], President of [company].
You are cordially invited to attend the celebration at [hotel], [location], on [date] from [time] to [time]. [name] has been the President of [company] since [year]. During this period, [company] expanded its business from [size] to [size]. Now its our opportunity to thank him for his years of exemplary leadership and wish him well for a happy retirement. Please join us to say good-bye to [name].
See you on [date].
Yours sincerely
[name]
[title]
Dear Sir: June 4, 20_
Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.
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