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外贸英语函电课后翻译参考答案中英文对照版
Chapter Two
1. 我们从中国驻东京大使馆商务参赞处 得知贵公司的行名和地址并了解贵公司是经营家用电器产品有经验的出口商
We obtained your name and address from commercial counsellor’s office of the Chinese embassy in Tokyo. They have informed us that you are experienced exporter in the market for home electrical appliances.
2. 我们的一个客户对你们的新产品感兴趣
One of our customers is interested in your new production.
3. 我们的一个日本客户想要购买中国红茶
One of our customers in Japan wants to be in the market for black tea.
4. 如你所知我们的外贸政策是在平等互利的基础上与各国人民做生意
1询盘
Dear Mr. Li,
Your firm has been recommended 1 to us by the Dickson Electrics Company, with whom we have done business for many years.
We are interested in your Electric Typewriters for use in offices and shall be glad if you will send us a copy of your illustrated catalogue 2 and current price list.
Yours sincerely,
Susan Block
Manager
A Reply
Dear Ms Block,
We welcome you for your enquiry of Fed. 1 and thank you for your interest in our commodities. We are enclosing 3 some copies of our illustrated catalogues and a price list giving the details you asked for.
【发函】发挥自己想象,写一封和外国公司建立业务关系的函电,要求:
1.说明从何渠道得知对方公司名称和信息
2.对自己的公司做简单介绍
3.表示希望和对方建立业务关系
Dear Sirs
We have your name and address from the Commercial Counselor’s Office of the Japan Embassy in China. We have the pleasure of write this letter to you in the hope of establishing business relations with you.
To give you a general introduce of our company. Our company is one of the leading importers of mobile phones and enjoy a wide range of communication field .We have many years’ experience in this particular line of business and have concluded some satisfactory business all over the world.
1。
询盘(询价)的概念询盘又称询价,是指交易的一方为购买或出售某种商品,向对方口头或书面发出的探询交易条件的过程。
其内容可繁可简,可只询问价格,也可询问其他有关的交易条件。
询盘对买卖双方均无约束力,接受询盘的一方可给予答复,亦可不做回答。
但作为交易磋商的起点,商业习惯上,收到询盘的一方应迅速作出答复。
询盘(询价)的分类
(1)买方询盘
是买方主动发出的向国外厂商询购所需货物的函电。
在实际业务中,询盘一般多由买方向卖方发出。
①对多数大路货商品,应同时向不同地区、国家和厂商分别询盘,以了解国际市场行情,争取最佳贸易条件
②对规格复杂或项目繁多的商品,不仅要询问价格,而且要求对方告之详细规格、数量等,以免往返磋商、浪费时间。
③询盘对发出人虽无法律约束力,但要尽量避免询盘而无购买诚意的做法,否则容易丧失信誉。
④对垄断性较强的商品,应提出较多品种,要求对方一一报价,以防对方趁机抬价。
(2)卖方询盘
是卖方向买方发出的征询其购买意见的函电。
卖方对国外客户发出询盘大多是在市场处于动荡变化及供求关系反常的情况下,探听市场虚实、选择成交时机,主动寻找有利的交易条件。
Dear sir,
Did you receive our quotation on Apr 12th?and no reply from was waiting until all the colleagues left the office. May be you are very busy.
So pls can you take some time to give me a reply?and kindly give me some advice on XX(products)
Look forward your reply
Thanks and regards.
With the development of the Internet, online shopping is more like the ^v^signboard^v^ as the saying goes. A coin has two sides. Most people like to buy what they want online.
They think it is convenient. They don't have to waste a lot of energy and precious time from one store to another. They can choose what they like in the saved time.
They can do what they like by themselves Things, there are many kinds of goods. However, on the Internet, other people are on the contrary. They think they can't see the goods or try them on themselves.
They don't know that the real goods may be different from what they see on the computer. This is not safe. Once you cheat, you will find that you have no place to complain.
中文翻译:
一.初入岗位
我是今年6月份毕业的,刚迈出校门就直接来到了深圳。出校门之前我还在迷茫,不知道要做什么工作,也没有给自己找到一个明确的定位。我知道自己不是那种安贫乐道的,我要给自己顶下目标,并且努力奋斗。因为在毕业之前,我也做过两份工作,一份是导购,一份是商务接待,由于各种原因没能继续坚持做下去。
直到9月份24日我有幸进入新起点这个大家庭,在公司领导和同事的帮助下,我在认识产品、熟悉产品、推广产品各方面的知识上有了很大的提高。在这里我要感谢我的领导和同事们对我的点滴帮助。
初入外贸销售这个行业,我除了在学校里所学的外贸英语知识和国际贸易知识,缺乏实际经验,对于阿里巴巴国际推广平台的操作一点也不清楚。首先第一件事,我就是要熟悉公司产品。因为公司人不多,初来乍到,怀揣着梦想的激情全心的投入学习中。公司的产品目
二、熟悉业务流程
在逐渐接触国际贸易的过程中,我通过阿里巴巴平台免费版,收到了很多客户的订单(阿里巴巴的平台),可惜都是批量小的一些样品单,最终因为因现实支付方式不能通过支付宝而告终。在10月伊始,经过半个月的产品熟悉,询盘回复,终于有位瑞典客户接收我们的付款方式,转账成功。第一笔外贸订单成了,虽然只是一个小订单,缺从中学会了很多。接收款项后,随后跟单,让生产安排生产并联系国际货运快递。
在国际快递方面第一次接触了dhl/ups/fedex,其间还是出现一点小插曲,联系货运后,货物到香港了,快递公司说是地区偏远要加偏远费。因小订单,dhl运费算得过于精确,导致货物退回来,重新找了一个货运公司,改走fedex。这样耽误了几天的货期。不过经过
这次的教训,明白了算运费的时候要按值计算,宁愿多收一点,联系快递的时候要货代把地址查下是不是偏远地区。
三、参与展会
10月中旬,公司参与了广州第xx届国际采购博览会,展会上的客户基本上都是国外的。其间因展会上同行较少,参与竞争的不是很多,这又是我们该发挥的时候了。几个同事都在给公司产品做宣传,发名片,发资料,尽量吸引更多的客户来看我们的展厅。与外国客户交流又成了一门技巧,要吸引有意向的客户,要让没有意向的客户接触和了解我们这一产品,归根结底说白了就是来者绝不放过。与外国客户的交流中,也学到了如何向客户介绍我们的产品,如何讲解剖析产品优势。一个展会办下来,临时出售了小批量产品,收到了很多外国客户的名片,也发了一些自己的名片,希望将来可以联系一些有意向的客户。
展会过后,就是分析名片,收发邮件了。有经验的同事,接到名片及时判断客户意向,联系了客户上门看厂。也做了一笔数量的订单。其间,我学会了要认真判断客户意向,了解客户需求,才能做到有求有应。
四、收发邮件
把展会上的名片整理,分析,回忆一遍,把有意向的,一个一个都发邮件进行问候。在发邮件之前,产品定价又是一项很重要的事。既然是工厂,产品价格就有一定的优势。凭这个优势,价格是没有很大的问题。其次就是价格得详细程度,其间涉及moq,fob等各方面,这就是考验产品熟悉程度了,报价单的一目了然也很重要。要明确自己的产品报价与市场行情差价,及如何以达到报价的正确性,让客户查到公司知道公司的主要经营产品及及产品优势与核心竞争力。
所以小小的一份报价表,看似简单,实则要经过仔细和认真的推敲。报价应报得恰如其分,不能过低,也不能过高;好东西不能贱卖,普通的产品不要报高。因为客户往往会从你的报价来判断你的诚实性,并同时判断你对产品的熟悉程度;如果一个非常简单普通的产品你报一个远离市场的价位,甚至几天都报不出来,这说明你的诚实性不够,你根本不懂这一行,自然而然客人不会对你再理会。
但是呢,一连几百份邮件发出去,没有几个人回应,石沉大海,让人觉得心灰意冷的。但是,不能放弃,就得自身找找原因了。可能价格没有设置好,图片不够吸引眼球,产品信息没有详细……等一大堆的问题,一个一个分析,解决。
五、接触阿里巴巴会员版
11月份开始接触阿里巴巴会员版的业务子账号,发布产品信息,提高产品曝光率,进而增加询盘的机会。发布产品信息又是一项繁杂的工作。首先,每一个产品的标题不能雷同,图片必须清晰。其次,最重要的是关键词要选好,而且要选关键词排名靠前的,这样才能提
高产品的搜索度。关键词的设置可以三个雷同,可以5种以上产品竞争一个关键词,尽量想办法提高曝光率。最后就是产品信息的匹配了,有头有尾必不可少,不能牛头马嘴,也不能张冠李戴。不同的产品要匹配相应的信息。发布了一千多条产品信息,询盘也相应上升了,在线咨询的客户也多了起来。
买家总会货比三家,一个询盘他会发给很多的供应商,因而买家远是专业的。作为外贸工厂最主要的优势是能提供厂家直销价,和产品质量的监督。因而定价要定的合理,才能赢取更多的客户。
但,在公司提供客户需求信息资源这一块中,也屡次没有取得好的成绩,错过了很多展会客户资源,主要是因为自己不会跟进客户,不知道怎么样来跟进,在这点我以后会好好学习,耐心地请教。在平时的各项工作中精耕细作,紧跟所有客户资源,及时掌握客户的需求,作出相应的计划和工作。在今后的工作中,争取把握分析、处理好各项工作中,加强同客户的交流、沟通。知己知彼,方能百战不殆,了解他们的需求,能够准确地处理好,来羸得客户。
六、工作失误
前段时间因为报价失误,和客户理解的不一样,导致公司流失了一个客户。客户要的是模组,我就按我们常规的报价,一个模组报给他。等客户寄来样品,要我报价,他的样品是两个模组一套的。我却没有理解好,还是按一个模组的价格报了出去。其间几天也没有沟通
好,相互间理解不当。直到客户过来签合同才弄明白报价严重失误了,这一点,我觉得自己太大意了。工作时需要细心的,能想到的要尽量想到,不懂的地方一定要问。三个臭皮匠顶的上一个诸葛亮,这是个真理。提出来就总会找到解决的办法的。
七、心得体会
1、“努力不一定成功,放弃一定失败”是篮球运动员姚明曾经说过的一句话,用这句话在时刻提醒、鞭策着自己。在公司的这段时间让我意识到,一名合格的外贸业务员,要从基础做起,筑稳根部,不眼高手低,不心浮气躁,虚心求教,耐心学习。
2、专业的学习,要进行实际结合。要熟悉专业的外贸术语,特别是led行业,要抓住客户的需求,给予客户相应的服务。与客户交流要有针对性。
3、要尽心尽责的做好本职工作。要做好手头的工作,专心工作,做好与客户的交流和联系,不懂得地方要耐心请教。
4、心态决定一切
怀疑、抱怨、无所谓、思想上的懒惰这些态度对工作是致命的。认识到工作是自己的事便不会有懒惰的思想。要长期坚持下来,不放弃,失败乃是成功之母。
八、展望20xx
辞旧迎新,展望20xx年。新的一年已经开始,紧张而又忙碌的工作拉开了进程,明确公司的目标、计划。计划好自己的工作和个人目标。本人将更认真工作,刻苦学习业务知识,提高自身的能力来努力完成公司的销售任务和目标,同时希望公司和个人再上一个新的台阶,坚持下去,好好奋斗!
以后的路还要怎么走,我也不知道,但是我知道,只要自己不断的努力,那么迎来的就一定是很好的前景,所以我只有自己不断的努力了,因为自己是要生活的。生活和工作中有很多的事情来做,需要不断的努力。
以上是我的年度个人工作总结,请领导给予指正。
I would like to confirm our appointment to discuss the possibility of merging our distribution networks. I am excited of the prospect ofexpanding our trade. As agreed, We will meet of our office in bond street at Monday 20 March. I have scheduled the whole day for the meeting. If for any reason you are unable to attend , please phone me so that we can make alternative arrangements. Please let me know if you would like our office to arrange hotel accommodation. I look forward with great pleasure to our meeting.
贸易中常用的“询盘”英语
? 贸易中常用的“ 询盘 ” 英语
询盘 的提出
我们已向该公司提出询价( 询盘 )。
We addressed our inquiry to the firm.
对该公司的询价信, 我们已经回复。
We answered the inquiry received from the firm.
我公司已收到, 该公司关于这类商品的询盘。
We have an inquiry for the goods received from the firm.
我们已邀请客户对该商品提出询价。
We invited inquiries for the goods from the customers.
敬请将贵公司的进口商品目录寄来为荷。
Will you please let us have a list of items that are imported by you. 如能得到贵方特殊的询价, 则甚为感谢。
We shall be glad to have your specific inquiry.
敬请惠寄报价单和样品可否? 请酌。
Dear Mr/Ms XX
Re the XX products, I have e-mail the FOB QINGAO price to you dd XX . And asked for your comments on XX. But still no reply . Have you received it? Please review it and let me know your comments. If any problems, please don't hesitate to contact us, We shall be pleased to be of service to you at all times.
Thanks in advance for your quick reply!
外贸函电常用范文如下:
1.
Dear Mr. Li,
Your firm has been recommended 1 to us by the Dickson Electrics Company, with whom we have done business for many years.
We are interested in your Electric Typewriters for use in offices and shall be glad if you will send us a copy of your illustrated catalogue 2 and current price list.
Yours sincerely,
Susan Block
Manager
A Reply
Dear Ms Block,
We welcome you for your enquiry of Fed. 1 and thank you for your interest in our commodities. We are enclosing 3 some copies of our illustrated catalogues and a price list giving the details you asked for.
We trust that you will agree that our products and price appeal to 4 the most selective buyer. And we also allow a proper discount 5 according to the quantity ordered.
Thank you again for your interest in our products. We are looking forward to your order and you may be assured 6 that it will receive our prompt and careful attention.
Yours truly
2.
Dear Mr. Lu,
We have noticed from your advertisement 1 in 2 that you export large quantities of cushions 3 to European market.
Being specialized in this line for a long time, we are well connected with 4 many customers in our country. At present, we are interested in back cushion fine in quality and low in price. It will be highly appreciated if you could send us some brochures and samples for our reference and quote 5 your lowest price on CIF basis including our 3% commission 6 .
Should your goods prove satisfactory and price be found competitive 7 , you may expect substantial 8 orders from us.
We are looking forward to your early reply.
Yours faithfully
A Reply
Dear Mr. Bean,
We warmly welcome your enquiry of April 4 and thank you for your interest in our cushions.
We are enclosing samples and price list of back cushions giving the details you asked for. We feel confident that you will find the goods both excellent in quality and reasonable in price.
Best regards,
Yours sincerely
希望对你有帮助。
Dear X,
We appreciate your order from us. You have chosen one of the bestselling products in our store. It’s very popular for its good quality and competitive price. Right now, we only have X lots of the X colors left. We would like to inform you that this product has a high risk of selling out soon.
We noticed that you hadn’t finished the payment process for the order. We’d like to offer you a 10% discount on your order, if you purchase now, to ensure that the product doesn’t sell out. We will ship your order within 24 hours once your payment is confirmed. If you need any help or have any questions, please let us know.
Best Regards,
(your name)
PS: We are one of the biggest suppliers on . With more than 3 years’ experience in world trade,we are able to provide the best prices, the highest quality and the superior service. We inspect our products before shipping them out and provide a 1 year warranty for all products. We promise to give you a full refund if the products are not as described.
If you have any questions, please contact us; we are happy to help you.
询盘
Dear Mr. Zhao:
We acknowledge with thanks the receipt of your E-Mail, that as exporter of Chinaware, you are interested in establishing business relations with us. It is also our wish.
At present, we are in the market for a lot of Chinaware. And we want to know the prices of the DR series, the DR20_, DR2202, DR2211, DR2300 and DR2401 as you mentioned. We will be glad if you can offer some specimen. And we will be also glad to receive your best quotation with indications of detailed specifications, package, terms of payment.
Dear X,
We appreciated your purchase from us.
However, we noticed you that h**en’t made the payment yet.
This is a friendly reminder to you to complete the payment transaction as soon as possible. Instant payments are very important; the earlier you pay, the sooner you will get the item.
If you have any problems making the payment, or if you don’t want to go through with the order, please let us know. We can help you to resolve the payment problems or cancel the order.
Thanks again!
Looking forward to hearing from you soon.
Best Regards,
(Your name)
外贸英语函电范文1
建立贸易关系的常用书信
Letters for Establishing Business Relations
Writes to Exporter
Dear Sirs,
We have obtained your address from the
Commercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations.
We are very well connected with all the major
dealers here of light industrial products, and feel
sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.
As to our standing, we are permitted to mention the Bank of England, London, as a reference.
Subject: Enquiry
Dear Sir,
We are interested in buying large quantities of steel screws in all sizes.
We would be obliged if you would give us a quotation per kilogram C&F Liverpool, England. It would also be appreciated if you could forward samples and your price-list to us.
We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.
1. 文体介绍
在对外贸易中, 询盘 ,也叫询价(inquiry或enquiry)是买方或买方对于所要购买或出售的商品向另一方作出的询问。 询盘 是交易的起点,可以分为:
普通 询盘 (a general inquiry):索取普通资料, 诸如:目录(a catalogue)、价目表或报价单(a price-list or quotation sheets)、样品(a sample)、图片(illustrated photo prints)等。
具体询盘(a specific inquiry): 具体询问商品名称(the name of the commodity)、规格(the specifications)、数量(the quantity)、单价(the unit price FOB … CIF …),装船期(the time of shipment)、付款方式(the terms of payment)等。
询盘一般多为买方向卖方发出,买方通过询盘信,简明扼要的向卖方了解一般的商品信息。利用E-mail 写询盘信,无须写的过分客气,只需具体、简洁、措词得体。有的询盘信开门见山,直截了当说明订购打算,希望对方给予一定优惠条件;有的询盘信则以征询信息的方式,不许下订货诺言,以避免结果未订购可能形成的日后交易中的障碍 。
外贸英语函电范本
投诉与处理ComplaintsandAdjustment
Dear Ms. Leung
Order NT-20717
Thank you for your fax of 17 January. We are extremely sorry to learn that an error was made in carton 13 of the above order.
The missing 9,000 ball pens were sent this morning by Cathay Airways and the documents have alreadly been forwarded you.
We greatly regret the inconvenience caused by this and the previous two errors and offer ore sincere apologies. We can assure you that every effect will be made to ensure that similar errors do not occur again.
Dear X,
Tank you for your inquiry.
Yes, we have this item in stock. How many do you want? Right now, we only have X lots of the X color left. Since they are very popular, the product has a high risk of selling out soon. Please place your order as soon as possible. Thank you!
Best regards,
(name)
机械类 询盘 范文Enquiry for Dyeing Machines
Gentlemen:
We learn from your letter of July 2 that you are manufacturing and exporting a variety of textile machines. As there is a demand here for
high-quality dyeing machines, we will appreciate your sending us a copy of your illustrated catalogue, with details of your prices and terms of payment. Kindest regards.
Yours truly,
(Reply)
Gentlemen:
We warmly welcome your enquiry of July 15 and thank you for your interest in our dyeing machines.
We are enclosing our illustrated catalogue and pricelist giving the details you ask for. As for the payment terms we usually require confirmed, irrevocable Letter of Credit payable by draft at sight.
Dear X,
Hope you still remember me,i sent you quotation for XX(products)on XX(date),well maybe you are very busy ,and i understand.
I review your websit very carefully, and have much interests to make a start for our cooperation,to provide the best special service.
Could you give me some advice so that we can do better.
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