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Jennifer要带加拿大客户Bob Mckenzie先生和Andrea Lloyd小姐参观公司的新产品。他当然要借此机会大力推销这项新开发成功的商品。如何利用短短一两分钟的时间最大吸引对方的兴趣，得要事先花费一番心思了!
Mr. Mckenzie, Mr. Lloyd, let me take you to our showroom. I think you'll be interested in seeing some of our latest innovations in microwave ovens.
This is Action's pride and joy, the Kitchen Master. It's only a prototype but it's a prime example of our future line of smart products. We are all very excited about this oven. In trial runs, this product has performed very well.
Its main design feature, and key selling point, is the “Correct Cook” option, which uses a sensor to see if the dish has been properly cooked through and through. Basically, “Correct Cook” makes it virtually impossible to over or under cook food. You won't find this feature in any other microwaves.
You must admit this type of feature will appeal to the many microwave users in the West. We at Action are convinced that smart products like the Kitchen Master are the wave of the future.
Mckenzie先生、Lloyd先生，让我带二位到我们的展示室参观。我想你们一定很想看看本公司最新型的微波炉。
这是“大厨师”，本公司引以为傲的产品。您现在所看到的只是个初步的样品，但它代表我们未来智能型产品线的主力。公司全体对这个微波炉都感到十分兴奋，在试用的时候，它表现得无懈可击。
这项产品设计上的主要特色和卖点，是它的“真会煮”装置;里面装有一个感应器，可探察食物究竟熟了没有。所以基本上，有了“真会煮”设计后，就不可能有食物煮得太烂或半生不熟的情况发生;这项特点是其它微波炉所没有的。
两位得承认，这项特色对西方惯用微波炉的使用者，很具吸引力。Action公司也深信，像“大厨师”这种智能型的产品，将会是未来的潮流趋势。
短语解说
pride and joy 最让人引以为傲的人(事或物)
这是口语用词。当你觉得某个人的表现、或某件事物让你感到骄傲和高兴，而且可以拿出来炫耀的，都可以说是你的“pride and joy”。
My department's pride and joy has to be its latest award for productivity and efficiency.
我的部门最令人感到骄傲的，就是最近获得了生产效率绩优奖。
smart product 智能型产品
“Smart”原用来形容人，指其脑筋灵活、反应巧妙。因此，若有一样产品称得上“smart”，即表示它的设计和功能很灵巧，能省掉使用者很多麻烦，就像它也有脑筋一样!如蒸汽熨斗在达到某个设定温度后，会自动切断电源，即是一例。
Germany is leading the way in producing and marketing smart products.
德国在制造与行销智能型产品方面，居领导地位。
trial run (新产品的)试用;测试
这个词组有两个意思：一指在某项新产品刚开发完成时，测试其功能，看它是否符合当初预定的功能。一指消费者在购买产品之前，先试试它的功能，如果一切令人满意，才决定买下。“trial”,尝试。
We were very disappointed with the results from the new car's first trial run.
在首度试开之后，这辆车让我们非常失望。
selling point 卖点
这个词组是销售上的名词，指一项商品的各个特性中，有一点可以强调出来，作为吸引顾客购买的重点特色。“Point”,重点。
But, sir, I cannot sell a product that has no obvious selling points. That's impossible!
但是，先生，我没办法卖一项没有任何突出卖点的产品呀!那是不可能的!
wave of the future 未来的潮流;趋向
这也是个口语说法，表示某事或某物在将来会受重视或欢迎;同时也意味着这件事物具有创新性。“Wave”，波浪，潮流。
As far as I'm concerned, economic, not military power, is the wave of the future.
就我所知，未来主导世界的，是经济实力，绝不是军事强权。
The Danger of Fake Commodities
Today, fake commodities are quite common. In order to get high profits, some factories and companies produce fake commodities. Another cause of this phenomenon is that laws are not strict enough. Fake commodities can bring about great loss to both state and private property. A case in point is that if a consumer buys some fake medicine he will inevitably suffer much pain. The fake medicine may even cost his life.
So every one of us has the duty to fight against fake commodities for our society and for ourselves.
伪劣产品的危害
今天，伪劣产品非常普遍。为了获得更高的利润，一些工厂和公司生产伪劣产品。造成这种现象的另一个原因是法律不够严厉。伪劣产品给国家和个人带来财产损失。有一种事实是假如一个消费者买了一些伪劣药品，他将必然要受到伤害，伪劣药品甚至会夺去他的生命。
因此，为了我们的社会，也为了我们自己，我们每个人都有责任与伪劣产品作斗争。
Please look at the brilliantly attracting mobile phone in front of you. This is the latest product of the NOKIA. I’m sure that you are absolutely amused by its perfect appearance, such as the silver-white metal shell, properly colored keyboard, the crystal screen, etc.
Of course, it’s not persuasive to just judge it from the outside. There’s no need to mention the ordinary functions as a mobile, so let me show you the unique and significant functions belonging to it. First, it has the google authorized GPS software, which can bring you a quite clear way when you step out in the open air. Second, the mobile phone can connect to the newly developed 3G net. This can provide you with a series of services such as watching videos, listening to music, delivering pictures and so on. At last, the most essential, it’s not expensive in comparison with its fellow products.
So if you are considering to buy a new mobile phone and wondering which one to choose, I think this kind is an excellent choice.
you’ll find that more and more pirated products appear in our life, which is becoming unprecedented, visible. pirated products bring so many negative impacts that people think it’s time to start the battle against them.
the first victims are legitimate producers, inventors and authors. they spend much time and money on producing books, tapes or hi-tech devices. but after a very short time, pirated products take up the market because of their low prices. legitimate producers can’t win money, enthusiasm and support. in this case, pirated products relieve the speed of culture development.
i think customers also suffer trouble from the pirated products. although pirated products are very cheap, they have much false information. so pirated products frequently make people waste more time during their work. the worst situation is that children learn false knowledge as the truth.
bad effects also involve in society order. there ate some people who support original products, but most people are still content to buy pirated products, even some schools use pirated teaching materials. people begin to doubt if the government can stop pirated products’ spreading.
in my opinion, government should seriously punish the producer of pirated products, and spread correct views let people know the harm of false information. producer should relieve the price of original products. it’s important that people should support original products of their own accord. fare goodbye to pirated products, which begins from you and me.
关于市场调查报告的写法，可以参考本页面的所有内容。
经营咖啡店作为一种富有情调的行业，备受时尚人士的欢迎，在赚钱之余还能兼顾生活品位的追求，的确是两全其美的选择。所以，许多初涉商海的年轻人喜欢经营咖啡店，使咖啡店具备了丰厚的年轻时尚气息，从而让咖啡馆更加吸引人。
事实上，目前国内大、中、小城市都兴起了经营咖啡店的热潮。
详细的市场调查和方案分析，如下：
品牌名称：**咖啡馆。
性质：休闲人文类咖啡馆。
背景：来自地中海的风情与享受。
文化：情调、人文、环保、自由精神、自我空间。
经营范围：咖啡、西点、饮品、花果茶、 甜品。
产品价格：咖啡部分为中高水平，其他部分为中等水平，价格基本保持与同类休闲去处的同步率，特色产品价格略高。
场地和装修：拱形的落地窗搭配棉麻质感的桌布，营造简洁悠然的环境。面积70平方米左右，大约有4台4座、6台2人座、1台3人座和1台6 人座，装修完成后一次同时可容纳26—37人喝咖啡。
一、市场机会分析
城关是新洲区的一个行政中心，流动人口较少，人口的单一性决定了任何生意在褪去了最初的新鲜感之后都会趋于平淡，这是城关的市场劣势，但是只要有消费者，消耗品就是长期具有需求量的，咖啡、西点均属于消耗品的范畴。随着社会的发展，在城关，人们的生活水平有了很大提高，闲暇时间开始增多，于是生活享受方面的需求开始强烈，这点从城关越来越多开张的西餐厅和更为精美的装修中可以提现。
伴随着城关经济圈的建设，越来越多的机构进入到城关，这对城关的娱乐休闲行业有了更大的、更多元化的需求。
城关每年都有大量高中毕业生进入外地大学，对新事物接受度高，对生活品质更为追求的他们是寒暑假期间的重点客户。
在城关，一部分人把喝咖啡看作意见奢侈的事情，典雅的装潢，精致的餐具，彬彬有礼的侍应生，他们把这些看作是一种遥不可及的贵族消费的体现，而我创办咖啡馆的主要目的是给消费者提供一个不同于酒吧、KTV热闹氛围的社交场所，让人在工作应酬之余得到片刻身心的放松，所以从市场切入点就是不同于一般高端咖啡馆的。
二、消费者分析
心理因素：现代社会工作生活压力大，城市喧嚣，人们更需要一个放松心灵的地方和朋友聊聊天，消磨自己的时间，品味咖啡等。咖啡文化是一种有品味的生活方式，也是一种精神层面的东西，人们容易对其产生品牌忠诚感，只要消费者对某一家店产生认同，一般不会轻易更换消费地点，这一点可以从我们各自的
消费习惯和我做的问卷调查得到证实。
XX市教委副主任赵为粮等教育管理者认为，深层次分析，大学生创业还面临三类问题：
一是现行就业创业政策不够完善，青年就业创业必须面对政策门槛，在发达国家和地区，与就业创业相关的法律法规比较健全，青年创业获取相关政策比较容易，近年来，我国各级政府虽也陆续推出一些诸如减免税收、小额信贷等促进就业创业方面的政策，但整体上还不够完善，这在一定层面上使想就业创业的青年常常找不到相关政策，或者对已有的政策手续不太解，
二是就业创业技能培训有待加强，共青团XX市委调查分析认为，与高等教育已“大众化”的发达国家相比，中国青年平均教育水平相对较低，农村地区大多数青年只完成九年义务教育，城市青年大多数也只接受12年中等教育，绝大多数青年求职前没有经过职业技能训练，创业经验缺乏，创业能力较弱，同时，由于受到传统思想观念影响，许多已取得高校文凭的青年没有做好创业的心理、能力、经验等方面的准备，
三、就业创业服务不够健全，发达国家相对完备的青年就业创业教育、就业创业服务机制相比，俺们在提供就业创业信息和就业创业指导、营造就业创业的舆论环境和文化氛围、整合社会资源为青年就业创业服务等方面还不够规范，相应的服务机构也不健全，在一定程度上影响服务青年就业创业的效率和质量，
调查：大学生自主创业最大的难题是什么？
大学生自主创业最大的难题
是什么？在此次调查中有的人认为是缺乏经验，30%的人认为是缺乏资金，的人认为是缺乏人才，缺乏技术核心、缺乏政策支持、缺乏专业素质、缺乏好的创业项目等也被认为是大学生自主创业的难题，
那么大学生们究竟需要什么样切实有效的辅助政策呢？的人认为应该减免税收，的人认为应该放宽借款，另外根据创业类型的不同，有的人选择土地使用，的人选择公司孵化支持，的人选择发展创业风险投资，还有的人选择培训教育，
大学生自主创业的显著特点
大学生创业存在三个明显特点：
一是大部分青年对目前工作不满足，调查显示，大部分青年对目前正在从事的工作不满足，尤其是对职位和收入待遇不满，希望通过创业来改善工作环境，在对625名固定职业者关于“对目前工作现状是否满足”的调查中，表示“不满足”的有377人，占；关于“是否考虑自主创业”的调查中，表示“有”的有354人，占，
Make sure you look at products carefully to see that they will be suitable for you.
Is it tested on your version of Plone?
Is there good documentation for the product?
Are there documented bugs? What's the track record of bug fixing?
Is anyone still maintaining it? Tip: you can check the Plone collective at mended by anyone? (You can always ask on the #plone Irc Channel)
Does it uninstall cleanly? Or does it leave bits of itself behind (that can mess other stuff up later).
我们平时在销售的工程中，经常有客户跟我们说，这个产品XX公司也跟我说过、XX公司说他们的产品是最好的，遇到这种情况时，我们应该怎么来说服客户呢？下面是遇到这种情况比较常见的销售话术和技巧！
一、不贬低对手
1、你去贬低对手，有可能客户与对手有某些渊源，如现在正使用对手的产品，他的朋友正在使用，或他认为对手的产品不错，你贬低就等于说他没眼光、正在犯错误，他就会立即反感。
2、千万不要随便贬低你的竞争对手，特别是对手的市场份额或销售不错时，因为对方如何真的做得不好，又如何能成为你的竞争对手呢？你不切实际地贬低竞争对手，只会让顾客觉得你不可信赖，
3、一说到对手就说别人不好，客户会认为你心虚或品质有问题。
二、拿自己的三大优势与对手三大弱点做客观地比较
俗话说，货比三家，任何一种货品都有自身的优缺点，在做产品介绍时，你要举出已方的三大强项与对方的三大弱项比较，即使同档次的产品被你的客观地一比，高低就立即出现了。
三、USP独特卖点
独特卖点就是只有我们有而竞争对方不具备的独特优势，正如每个人都有独特的个性一样，任何一种产品也会有自己的独特卖点，在介绍产品时突出并强调这些独特卖点的重要性，能为销售成功增加了不少胜算。
As the picture given depicts, the socialist market-oriented economy in our country is developing rapidly, just like a truck running at a high speed. But the general public is surprised to find that there are more and more fake and inferior products seriously hampering the expansion of our marker economy. Consumers have to be very careful in purchasing goods and services they need; otherwise they will fall into the traps set by the illegal manufacturers who make fake and inferior products.
There is no doubt that fake and inferior products are extremely harmful. In the first place, they endanger people＇s health, giving rise to a lot of injury accidents. For instance, inferior-quality medicines not only aggravate a patient＇s condition, but also tend to threaten his life and, what＇s worse, to result in his death. Secondly, fake and inferior products are usually sold on the cheap. In many cases they interfere with the normal economic order in our country, affecting the market of many high-quality goods. This in a great degree, hinders the development of our socialist market economy and harms the interests of our state. Therefore, we can say that fake and inferior products are a dangerous ^v^tumor^v^ in our healthy economy, which must be cut away as soon possible.
In my opinion, several strong measures should be adopted to fight against fake and inferior products. On the one hand, those who make them must be severely punished by the law. On the other hand, due to the growing complexity of the market, consumers are often faced with deceptive practices. Although there are laws designed to protect consumers, there is not a sufficient number of law enforcers to cover all the abuses of the marketplace. Hence, consumers should learn to discern between true and false. Only in this way can they defend their own legal rights and interests.
英文自我介绍:向客户介绍自己
dear ms. chen,
as advertising and marketing companies are increasingly being called upon to
provide information about web usage to their customers, it is daily more profitable
to find experienced internet marketers to manage a companys marketing
department.
through my marketing/research experiences and my masters thesis, which
particularly focused on the growing importance of safety and virus protection in streaming advertisements, i am certain i could give you valuable assistance in satisfying your customers needs with regards to internet marketing.
i will be completing my masters degree in june and would appreciate a moment
of your valuable time so that i can show you how i can help your company meet
its goals.
i am sure my services would be useful to you, and i will call you in early june to
discuss the interview. please feel free to email any questions to me at wdjlw@
thank you for your time and consideration.
sincerely,
lily
At present, more and more people are concerned about fake commodities, for they cause very serious social problems. Many things can be fake, such as fake food and drinks, fake clothes, fake iron and steel, and so on.
Fake commodities are harmful in many ways. For example, fake food and drinks will lead to cancers. Fake steel and iron used to build the houses, our houses will be no longer a safe place to live in. In addition, producing and buying fake commodities will cause a great loss to the nation's economy.
Consequently, the people who produce fake commodities must be punished severely, and their factories must be closed down. If fake commodities can be banned by law, our life will be better.
这篇市场调查报告范文是我们精心挑选的，但愿对你有参考作用。
为促进全县水果流通工作，解决全县水果销售问题，特别是橙类水果销售难的问题，及时掌握外地水果销售市场情况，畅通我县橙子销路，学习借鉴外地先进的销售经验及做法，20xx年4月14日～19日，县委、县政府组织流通办人员及县内水果销售大户代表等一行人赴长沙、武汉、郑州、岳阳四城市进行水果销售市场调查和学习。现将调查、学习活动情况汇报如下：
一、调查学习目的
这次调查学习的目的是在我县水果习惯于销售南方城市的基础上，尚未打开北方城市销售市场，为此对北方四城市的水果销售市场作一个调查。同时掌握去年我县水果大蓬车北方行反馈情况。目前，我县水果销售已面临严峻形势，特别是橙子销售，全县还有4万2千多吨未售出，习惯销售的南方城市现在市场不尽人意，很有必要拓开北方市场。鉴于此，县委、政府果断决策，派出以水果流通办刘崇卿为组长，以县流通办人员和县内水果销售大户代表等为成员组合成7人的调查小组，赴长沙、武汉、郑州、岳阳等北方城市调查水果销售情况，及时掌握外面水果市场行情，针对我县具体情况，提出对我县水果销售的建议，解决全县水果(尤其是橙子)销售困难问题，确保农业增效、农民增产增收，推动果农种植的积极性，促进全县经济健康发展。
二、调查活动的基本情况
这次活动，从4月14日早上出发，4月19日凌晨回到恭城，历时6天，到了三省(湖南、湖北、河南)四城市(长沙、武汉、郑州、岳阳)，行程近万里。对四城市7个水果大批发市场的销售行情进行了调查。我们的调查方式主要是通过对当地市场的销售批发门面老板经营情况进行实地查看、询问;二是与当地销售大户座谈，请他们介绍情况;三是向当地摊位经销商发放我们恭城水果情况宣传资料，并对当地果商宣传我们的优质果品;四是请当地果商品尝我们恭城的橙子样品果，针对销售大户，我们还赠送橙子给他们做销售样品，在当地进行宣传;五是请当地市场管理部门人员、销售果商代表为我们提建议。
(一)4月14日下午，我们到达长沙市，找到当地市工商行政管理局，得到他们的支持，当日下午看了4个临时摊点。15日上午，在市工商局市场分局殷副局长的陪同下，对长沙市2个最大批发市场——马王堆果品批发市场、红星果品批发市场进行调查。马王堆市场位于市中心地段，红星市场位于市南部。我们在马王堆市场走访了31个摊点，在红星市场走访了22个摊点。这两大市场水果品种繁多，尤以时鲜水果西瓜、芒果、菠萝、枇杷、早李、苹果、梨为多，当地脐橙量大，胡柚多，还有部分沙田柚、椪柑及冰糖橙、甘蔗等。两个批发市场尚未见新会橙销售摊位。当地脐橙批发价为～元/斤，胡柚批发价为元/斤，而时鲜水果西瓜达元/斤。当地果商品尝了我们的新会橙后，一致认为口感、甜度都不错，就是果太小，不是品牌果，没有市场竞争力。
(二)16日上午至下午三时对武汉市的二大果品批发市场——汉口区黄家墩华中果品批发市场、武昌区沙湖水果批发市场进行调查。两个市场上的水果品种基本与长沙情况类似，不同的是在这两大市场中潮州柑、胡柚好卖，销售量大。潮州柑价格达元/斤，胡柚价格达到元/斤，市场主导果品仍是苹果，西瓜。西瓜的价格已达2。1元/斤。在沙湖果品市场上有恭城椪柑销售，但品牌标明为永春芦柑，价格元/斤，市场上也出现了恭城柿饼，价格元/斤左右，但市面上仍未见新会橙销售。当地果商品尝了我们的样品果后，一样认为口味不错，就是果子没有看相，上不了档次，同时果皮难剥。建议我们要分级包装，并进行打腊装扮，同时他们愿意帮我们试销果品，余辉老板准备叫他弟弟过恭城购一车20吨样果回武汉试着卖，看能不能让市民接受，打开市场。
(三)16日晚上到达郑州。17日上午在当地市场管理部门张建东所长陪同下，对郑州市华中物流中心水果市场进行了调查。该市场由于是淡季，水果品种明显不如长沙、武汉市市场丰富。主要以苹果、胡柚、梨、冰糖柑为主，芒果、菠萝、椰子、西瓜等南方水果占领了半个市场。市面上未见有新会橙销售。通过向当地最大的销售商师建华老板了解情况。我们的新会橙品味不错，就是果型太小，包装太差，没有市场吸引力。师老板建议在分级包装，用不同类型的纸箱包装，不能太大箱，同时要进行打腊包装，提升水果的档次。近期，他准备派人到恭城看果，试装车回去销售。
(四)17日晚到岳阳市。18日上午对岳阳市花果山水果批发市场调查，该市场与长沙马王堆市场果品情况相似，品种价格不相上下。在这个市场见到了恭城新会橙，但标名为冰糖橙销售，是栗木上枧潘平友老板运过去的。卖价为～元/斤，刚进入市场，销量不是很大。当地的老板还准备到恭城采购水果，想打开岳阳市场。
从四城市七大水果批发市场调查情况可以看出，我县新会橙水果在北方方城市还没有打开市场。由于市场上脐橙量大，胡柚、冰糖橙水果丰产，且这类外地水果个头大、包装好，易于市民接受，加上时鲜水果(如西瓜、菠萝、香蕉、早李、枇杷等)冲击着橙类市场，我县新会橙失去了占领市场的先机。面对现在市场情况，必须多方位销售橙子，既要巩固已开发的南方市场，同时也要努力开发北方市场，拉动东、西部市场，形成全面开花的销售局面，推动全县的水果销售。
三、建议
水果的销售与种植是是相辅相成的，种得好了才能卖得好，但关键还在于市场的需求，有了市场才能带来效益，才能提高果农种植的积极性。针对当前我县的水果销售形势，现提出以下几点建议：
(一)转变思想、提高认识，要有销售的紧迫感，认识销售形势的严峻性。
当前我县尚有4万2千吨橙子未销售，果子保鲜期越来越短，天气一变化，果子质量会受影响，时下新鲜水果冲击市场最大，对我县新会橙销售也带来了很多不利因素。因此，我们各级管理部门都应提高认识，要有销售紧迫感，要正确认识到售不出的水果会给果农带来巨大的损失，会打击果农的种植积极性，会造成社会的不稳定。因此一定要在最短时间内群策群力、想方设法，把我县的水果销售出去。
(二)不要有惜售思想。政府和有关部门要通过多种途径加强宣传，引导果农克服低价格不售的观念，不要死咬定一个价格不卖，只要有合适的价格(根据质量定价)即可销售，售出总比不售为好。同时要清楚现在市民对橙子的需求是可有可无，并不是唯一需要的水果，不销售，橙子就会变成垃圾。
(三)注重包装效果、分级售果。一定要从打扮上下功夫(以红色包装最好看)，最好能将果进行认真精选、分级、清洗、打腊、精细包装、绿色包装。这样，价位可以上升，也可以促进销售。政府和有关业务部门要及时提供信息，加强技术指导，正确引导群众分级包装售果。
(四)通过多种途径吸引老板。一定要大力发挥销售协会、销售大户的作用，做到“走出去，请进来”，加强老板间的联系，不要在家等人来买果。
(五)品牌问题。建议政府组织有关部门搞好商标注册、搞水果打蜡生产，同时组织各位老板去搞水果展销，以打响恭城水果品牌。没有形成自己独特品牌，放在同一摊档上，一般消费者都只会感性地从价格、形状上去决定是否购买，很少有消费者能够分清果品品质的优劣。传统的新会橙市场不好，可以打别人的品牌(如冰糖橙)销售。
(六)加大招商引资力度，发展龙头企业。大量的商品果销售不出时，果品的深加工尤显得重要。通过招商引资，发展龙头企业，实现生产、加工、销售一体化。
(七)加强科技管护力度，提高果品质量，增强市场竞争力，增强绿色食品消费观念。为促进销售，保证果品质量，一定要在种植管护环节上下功夫，从花期开始就要进行合理的疏花疏果工作，在使用农药化肥时应按照标准化、无公害以及绿色食品要求进行施肥、用药，多使用农家肥和有机生态肥，保证果子质量。
如何向客户作商务介绍
初次见面，一般采用握手的礼节。握手者双目注视对方，微笑，问候，致意，不要看第三者或显得心不在焉。除了关系亲近的人可以长久地把手握在一起外，一般都是握一下即可。上下级之间，上级伸手后，下级才能接握;主人与客人之间，主人宜主动伸手;男女之间，女方伸手后，男方才能伸手相握;当然，如果男方为长者，则遵照前面所说的方法。
要牢记对方的姓名和职位。为使交谈进行下去，可以开始纯属交际性的谈话，如天气等，这在很多国家都是可行的。要把在座的每一个人都介绍到。除了介绍名字之外，提供一些个人背景情况，有助于介绍双方进一步交谈。西方人通常不像中国人和日本人那样在介绍时彼此递送名片，他们通常只有在商务活动中才使用名片。 以下是一段商务介绍对话。
In the following conversation, Carol Jacobs is a senior executive from a corporate1 head office. She’s on a business trip to the company’s Asia Division office (joint venture in Beijing). David Li, the Vice-President in charge of Asian operations, greets her.
David: Good morning, Carol. It’s great to see you again. Did you have a good trip over?
Carol: Yes, it was a good flight. I was a little tired yesterday, but I’m OK now.
David: Great! If you’re ready, I’d like to introduce you to some of our key personnel.
Carol: Let’s go.
David: Carol, this is Kathy Chen, our Financial Officer. Kathy, I’d like you to meet Carol Jacobs.
Carol: I’m pleased to meet you, Kathy. You’re doing a great job. The division’s finances are in top shape.
Kathy: Thank you, Ms Jacobs. I’m happy to meet you, too.
David: And this is Ben Guo. He’s in charge of Marketing2. Ben, let me introduce Carol Jacobs.
Ben: How do you do, Ms Jacobs?
Carol: It’s a pleasure to meet you, Ben. So you’re the one responsible for those outstanding sales figures I’ve seen.
Ben: Thank you. I must say I have a great staff.
David: I think you’ll find all of our staff is top-notch.
Carol: I’m already convinced of that, from the reports I’ve seen. Well, I’d like to see our manufacturing operation now, if I could.
David: Sure thing! Right this way .....
参考译文：
在下面的对话中，Carol Jacobs 是一家合资公司总部的一名高级主管人员。她出差到了这家公司的亚洲地区的分公司(在北京合资)。主管亚洲地区业务的副主席会见了她。
David: 早上好。Carol，再次见到你真好。你旅途还愉快吧?
Carol: 唔，还不错。昨天还有点累，现在没事儿了。
David: 太好了!如果你已经准备好了的话，我想把您介绍给这儿的主要工作人员。
Carol: 咱们走吧。
David: Carol, 这是 Kathy Chen，我们的财务主管，Kathy, 我想让你见见Carol Jacobs。
Carol: 见到你真高兴 Kathy。你干得太棒了。分公司的财务达到了最佳的状态。
Kathy: 谢谢， Jacobs小姐。见到您我也很高兴
David: 这是 Ben Guo。 他主管营销。Ben, 我来介绍一下 Carol Jacobs.
Ben: 你好，Jacobs 小姐?
Carol: 见到你很荣幸， Ben。 我看过的那些了不起的销售数字，全是由你带领创下的吧。
Ben: 谢谢。可我得说那是因为我们有一个了不起的团队。
David: 我想你会发现我们所有的员工都是一流的。
Carol: 这些报告已经说服我了。嗯，如果可以的话，我想看看我们的制造车间。
David: 当然!这边请……
扩展：办公室英语之出差用语
I can't miss the ten o'clock train. I'm going to Beijing on business.
I'm sure it's with the boss again this time.
Nothing is more stressful than going on a business trip with our boss.
They scheduled the negotiation1 at nine tomorrow morning.
There're still several things that haven't been decided2 yet before the trip.
Don't you think it a good thing for you to get out of the office for a couple of days?
The train isn't crowded at all recently.
Last time I went on a business trip with the boss I didn't even have enough to eat.
The first thing you'll do is look for a comfortable hotel.
You don't know how tight3 the schedule is for this business trip.
Quite often we have to play host to them though it's their home ground.
Nothing's been decided yet. Why going there in such a hurry?
The company is sometimes very cheap on the travel expenses.
I like to take an accasional business trip for a change.
On this trip I have to visit several important customers.
We always discuss business matters. It's boring.
Every time I'm back, I have to write a detailed4 report of the business trip.
Sometimes you arrive there around two or three o'clock in the morning.
Business trip is tiring to me.
She always gets some presents for other people in the office when she's back from a business trip
一、商务英语专业介绍及就业方向
就商务英语专业而言, 它是商务和英语的结合,要求学生受到英语听、说、读、写、译等方面的良好训练，掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识，并通过英语专业全国四级和八级考试。该专业主要培养具有扎实的英语语言基础和较系统的国际商务管理理论知识，具有较强的实践技能，能在外贸、外事、文化、新闻出版、教育、科研、旅游等部门从事翻译、管理、教学、研究工作的应用型复合专业人才。
商务英语专业就业方向：商务英语专业毕业生可在各企事业单位从事外经、外贸、旅游、外事等口译、笔译工作以及管理、文秘、经济贸易等工作。也可在中学、中专、职高、技校和英语语言培训中心、大中专院校及科研部门等从事教学和科研工作。除了就业，商务英语专业的学生出国的机会也相对较多。不仅如此，学生如果在学习期间有了新的兴趣点，也凭借英语专业的基础，轻松地转到别的专业或考取其他专业的研究生。
以下列举一些商务英语专业就业方向介绍或要求
1 、国际贸易实务方向
本专业方向掌握商务英语专业所必需的基础理论知识和专业知识，具备较强的英语应用技能及商业运作能力，能从事商务与秘书工作的高等应用型人才。该专业由英语语言能力、商务运作能力和计算机应用技术三个技能模块构建成整个教学计划的核心，就业前景乐观。如国际贸易业务人员（报关员、报检员、跟单员等）、商务翻译、商务助理等。
2 、国际商务管理及秘书方向
本专业方向掌握商务英语专业所必需的基础理论知识和专业知识，具备较强的英语应用技能及商业运作能力，能从事商务管理与项目策划工作的高等应用型人才。该专业学生毕业后掌握商务运作的知识与技能，能熟练运用英语和计算机从事国际商务及秘书工作。
3 、会展英语方向 本专业方向掌握会展与广告设计基本理论和知识 、具备会展设计规划和运用计算机进行艺术创造设计的实用型高级专业人才。学生毕业后能从事国际、国内各种会展的组织与策划、会展翻译、会展协调与服务、外事办公等工作。
4、旅游方向：英文导游及涉外宾馆的接待及管理人员、外企业高级文员、外企业一般管理员。
5、师资方向：幼儿园、小学、中学、职业高中的教师。
二、商务英语专业人才需求现状
众所周知，英语是国际上最为通用的语言之一，是职场、社交、贸易，文化交流活动中一必要的交流工具。近年来, 随着经济全球化、市场国际化的进一步深化,国家间的经济贸易活动越来越频繁，中外合资、外商独资等外向型经济企业不断涌现。目前，我国拥有进出口经营权的企业约36万家，而国内取得外销员资格证书者却不到10万名，其中最主要的原因就是商务英语人才太少,可见商务英语人才需求缺口大。另外，从师资力量来看，各大院校的英语教师在知识水平和教学综合能力等方面大都是英语专业的精英；从教学目标要求看，各大院校在英语教育方面越来越重视学生对于英语实际运用能力的培养和锻炼，这些良好的办学条件为外语专业人才和国际交流类专业人才的培养提供了基石。
然而，我们也应看到另一方面的问题。现在，整个社会发展情况发生了很大的变化，英语已经成为一种工具，越来越多的人能够自如地应用，非英语专业学生的英语水平的不断提高使英语专业学生面临着许多强劲对手。企业对人才素质的要求不断提高，单纯的外贸或者英语专业以及其他专业的人才已经不能满足企业对人才素质的高层次要求，我国各主要城市人才市场的统计结果表明，复合型人才即那些既懂英语又懂国际贸易和商务知识的高素质技能型人才越来越受到用人单位的偏爱，人才结构出现了新的变化，进一步呈现出重实际操作、多学科交叉的趋势。综上所述，商务英语人才需求增长较快，企业对人才素质的要求不断提高，商务英语专业毕业生面临较严峻的就业形势。
庆幸的是，据劳动人事部统计，英语专业毕业生的就业率一直在各专业中居于前10位，即使在近几年大学生就业不景气的情况下，大多数院校该专业毕业生的就业率仍达90% 以上。大多数毕业生在走上工作岗位后,都能发挥他们的外语优势,受到企业单位的重视。而且通过近期对一些中小型企业的走访，我发现超过50%的企业有引进商务英语人才的计划，这无疑为身处严峻就业形势的我提供了一抚慰剂。
三、调查过程及分析
调查主要采用走访用人单位、问卷调查、电话访谈等手段，所涉及的用人单位主要包括厦门当地的各类企业。
调查表明：在聘用要求上各企业都要求商务英语专业毕业上达到大专或本科以上学历。用人单位对商务英语专业学生的专业知识与专业技能要求比较高，不仅要求理论的运用能力，分析解决问题的能力，具体业务操作的能力，同时应具备良好的个人素质。当问及资格证书情况时，公司普遍认为资格证书不是很重要，但是基本的证书还是要有的，比如专业英语4级证书、专业英语8级证书、商务英语（BEC）等。此外，企业还要求应聘者具有基本办公文字表格处理、图片处理、电脑维护能力。
在与公司职工交流过程中，许多人反映商务英语毕业生在实际工作中动手能力培养不足。因此，他们建议学校应采用一些有效手段来增强学生的实践能力，例如：鼓励学生参加各种大赛等社会性活动，让学生在假期能参与一些具体实践；参与国家相关专业考证，既提高专业知识的把握程度，又为就业打下一定基础；学生应该在校期间就去公司实习，帮助自己定位，认清并发挥自身优势，为今后顺利地进行工作定位做好铺垫；或尽早安排实习，通过企业实习让学生对商务英语行业有一些感性体验，尽可能将教学内容和实际应用相结合。
四、心得体会
通过这次调查，我明白了许多道理。第一：必须得学好专业知识，不管你以后工作是否对口；第二：利用图书馆资源充实自己在个领域的知识，扩大自己的见识和视野。第三：积累社会经验，参加能为自己将来事业有帮助的活动，或者实习兼职在将来事业方面的工作。第四：考取当代大学生所必须的等级证书，例如英语四六级，专业英语四八级，普通话，BEC等等。虽然证书不能代表什么但是有这样的敲门砖就可以看出你的上进心。第五：明白“机会只留给有准备的`人”的道理。注意留心身边的大小事，不要错过任何有利的机遇。
Fake goods, also known as Shanzhai products, are quite common in China. These products usually have the similar names with the real product, or just exactly the same out-looking with the products. In the remote area, this situation could be worse. The markets are swamped with these fake and poor quality goods. On Taobao, some bad sellers mix up the good and fake products, you can’t even tell the differences between them. Such behavior has harmed greatly to the people’s rights and health. For example, if a consumer buys the fake the cosmetics, she may get allergic. And this may lead to horrible result. What’s worse, the fake goods also exist in the medicine markets. If a patient buys the fake goods by accident, he may lose his life.
在中国，假冒产品，也被称之为山寨产品，这种现象非常常见。这些产品通常和原版商品有相似的名字，或者外包装看起来和真的产品一样。在偏远地区，这种情况更为严重。市场上充斥着假冒伪劣产品。在淘宝上，有些居心不良的商家真假混卖，你很难分辨出二者的区别。这种行为严重影响了消费者的权益和健康。例如，如果一个顾客买了假冒的化妆品，那么，她很有可能会皮肤过敏。这会导致严重的后果。更为糟糕的是，假冒的药品也在市场上滥竽充数。如果患者不小心买到了假药，那他可能连命都丢了。
The cause of this situation is that some people only care about money making; they don’t know the aftermaths of such behaviors could bring. The local governments do not look into their illegal activities. The consumers’ right must be protected. Only in this way the market can develop healthy and steady. The justice must be done.
造成这种现象的原因是商家只关心赚钱，却把这种行为所带来的严重后果抛之脑后。而当地的政府部门也没有制止他们的违法行为。消费者的权利一定要好好保护。只有这样市场才能健康稳定的发展，正义一定要得到伸张。
Computers: Are They Easier to Use ?
Here’s my simple test for a product of today’s technology:I go to the bookstore and check the shelves for remedial more books there are, the more my suspicions are computers and computer programs are getting easier to use,why are so many companies still making a nice living publishing books on how to use them?Computers manipulate information,but information is ’s nothing to see or programmer decides what you see on the don’t have knobs like old don’t have buttons, not real buttons.
Instead, more and more programs display pictures of buttons,moving even further into abstraction and like computers, but I hope they will disappear,that they will seem as stranger to our descendants as the technologies of our grandparents appear to ’s computers are indeed getting easier to us,but look where they started:so difficult that almost any improvement was have the power to allow people within a company,across a nation or even around the world to work together.
But this power will be wasted if tomorrow’s computers aren’t designed around the needs and capabilities of the human beings who must use them —a people-centered philosophy, in other means retooling computers to cope with human strengths,observing, communicating and innovating instead of asking people to conform to the unnatural behavior computers just leads to error. Many of today’s machines try to do too a complicated work processor attempts to double as a desktop pulsing program or a kitchen appliance come with half a dozen attachments,the product is bound to be awkward and burdensome.
My favorite example of a technological product on just the right scale is an electronic can be made smaller,lighter and far easier to use than a print version,not only giving meanings but even pronouncing the ’s electronic dictionaries,with their tiny keys and barely legible displays,are primitive but they are on the right track.
还是应该再修改一下： My name is 'm twenty years (year一定要改成years) work at XXX,I'm from (form 改成from,) beijing (in Beijing的in要去掉).I was born on august 5th (5后面一定要加th)。
I enjoy playing football,basketball,music （直接写music就好了，不用加listen to）,I enjoy music （一样的，不用加listen to） best (the best 和the应去掉).My favourite composer is want to be a (fashion designer前一定要加a) fashion designer.。
Solar flashlight, for example, if there is no built-in battery, you can only let it lighting in the sun light. Should not be many people will make such a move. Solar energy products, the main design concept is to drive product by unstable, a small current of electricity produced by solar panel stored in batteries. When needed to provide a stable electrical drive power. Every second of current solar panels produced may be small. But Long accumulated enough power to electrical power. Because we are not a lot of electronic products 24 hours a day to work, we usually use the flashlight lighting time to time is not very long.
If the use of solar energy flashlight, put it on the windowsill usually empty charge under the sun completely meet our needs. 2-3 years do not replace the battery, both economical and environmentally friendly, why not?
Nstant-dict is an e-dictionary made in hong kong, china. it is the latest product of hongyun company ltd.
With a large vocabulary of i million words and phrases stored in it. So you can look up any word you meet in your senior period. instant-dict is controlled by advanced computer technology which is also the latest technical result of the company's 20-year research. The body of the instant-dict is made of light metal.
Therefore it is small in size and convenient to carry; besides, it is easy to operate. The price is reasonable. It is a wise choice for english learners.
What a Computer Does
The instructions in the program direct the computer to input,process and output as follows:
Input/Output
The computer can selectively retrieve data into its main memory (RAM) from any peripheral device (terminal,disk,tape,etc.) connected to processing the data internally,the computer can send a copy of the results from its memory out to any peripheral device.
The more memory it has,the more programs and data it can work with at the same time.
Storage
By outputting data onto a magnetic disk or tape,the computer is able to store data permanently and retrieve it when system's size is based on how much disk storage it more disk,the more data are immediately available.
Processing (The 3 C's)
The computer performs all processing by ^v^calculating,^v^ ^v^comparing^v^ and ^v^copying^v^ the data stored in its memory (RAM).
Calculate
The computer can perform any mathematical operation on data by adding,subtracting,multiplying and dividing one set with another.
Compare
The computer can analyze and evaluate data by matching it with sets of known data that are included in the program or called in from storage.
Copy
The computer can move data around to create any kind of report or listing in any order.
Calculate,Compare and Copy
By calculating,comparing and copying,the computer accomplishes all forms of data example,records are sorted into a new order by comparing two records at a time and copying the record with the lower value in front of the one with the higher value.
The computer finds one customer out of thousands by comparing the requested account number to each record in the query statement:SUM SALARY FOR TITLE = ^v^NURSE^v^ causes the computer to compare the title field in each record for NURSE and then add (calculate) the salary field for each match.
In word processing,inserting and deleting text is accomplished by copying characters from one place to another.
A general-purpose machine that processes data according to a set of instructions that are stored internally either temporarily or computer and all equipment attached to it are called instructions that tell it what to do are called ^v^software.^v^ A set of instructions that perform a particular task is called a ^v^program^v^ or ^v^software program.^v^
What a Computer Does
The instructions in the program direct the computer to input,process and output as follows:
Input/Output
The computer can selectively retrieve data into its main memory (RAM) from any peripheral device (terminal,disk,tape,etc.) connected to processing the data internally,the computer can send a copy of the results from its memory out to any peripheral more memory it has,the more programs and data it can work with at the same time.
Storage
By outputting data onto a magnetic disk or tape,the computer is able to store data permanently and retrieve it when system's size is based on how much disk storage it more disk,the more data are immediately available.
Processing (The 3 C's)
The computer performs all processing by ^v^calculating,^v^ ^v^comparing^v^ and ^v^copying^v^ the data stored in its memory (RAM).
Calculate
The computer can perform any mathematical operation on data by adding,subtracting,multiplying and dividing one set with another.
Compare
The computer can analyze and evaluate data by matching it with sets of known data that are included in the program or called in from storage.
Copy
The computer can move data around to create any kind of report or listing in any order.
Calculate,Compare and Copy
By calculating,comparing and copying,the computer accomplishes all forms of data example,records are sorted into a new order by comparing two records at a time and copying the record with the lower value in front of the one with the higher value.
The computer finds one customer out of thousands by comparing the requested account number to each record in the query statement:SUM SALARY FOR TITLE = ^v^NURSE^v
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