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更新时间：2024-01-31 09:46:49 发布时间：24小时内 作者：文/会员上传 下载docx
2023-06-29
2023-06-15
2023-03-19
2023-07-05
2023-06-27
Thank you for your business. You arecurrently represented in our directory. This is the only directory of its kind which reaches all companies in the building and construction industry in the UK. Advertising in our directory was a wise move on your part. We are currently compiling a new edition of the directory which willbe published in April new edition will be expanded to include major manufacturers of plumbing equipment in the European Community. For proper coverage in the directory, you ought to appear in more than one category. If you do opt for a multiple listing, you will be ableto buy space in additional categories at half price. You can be assured that the new edition will be on the desks of allthe major decision makers in the building and hardware trades. Please complete the enclosed form and return it with the appropriate fee. Thanks again for your business.
衷心感谢惠顾。贵公司商号已刊登在本公司的商贸指南中。该指南乃唯一覆盖英国全部建筑公司的刊物，在此刊登广告确是明智之举。现下筹备1998年4月版的贸易批南，新版会罗列欧洲贡同体的主要铅管业制造商。为达到出色的宣传效果，贵公司宜考虑在不同类别刊登广告。如蒙惠顾，除首个广告外，其余类别的广告将可获半价优惠。该指南将分送给所有建筑公司和五金器具公司主管。烦表填妥随附表格，连同广告费用一并寄回。专此盼候佳音。
Gillette-burns Co. 322 Gleenwood street Gleveland 5,Ohio Glentlemen: Thank you for your order no,464 of 20 september. The models you selected from our showroom went out today under my personal package is being airfreghted to you on relevant documentation is enjoyed meeting yiu and hope that this order represents the beginning of a long and prospe rous relationship between oiur companies. The next time you visit us ,please let me know in advance so that I can arrange a luch for you with our derectors. Sincerely yours
谢谢9月20日第464号定单。今天我已新自监督发送您自展览室挑选的'产品。该产品随附有关文件经瑞士航空公司运送。 很荣幸与你会面，衷心希望是次定单能加强双方的关系。下次到访前，烦请赐知，俾能安排与本公司董事共进午餐。
We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region. We would like to extend our congratulations and offer our very best wishes for your continued success. Before the war in Lebanon , our companies were involved in a large volume of trade in our textiles. We see from our records that you were among our best tem customers. We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon. Since we last traded, our lines have changed beyond recognition. While they reflect e have drawn up a draft agreement that is enclosed. Please examine the detailed current European taste in fabrics, some of our designs are specifically targeted at the Middle Eastern market. As an initial step , I enclose our illustrated catalogue for your perusal. Should you wish to receive samples for closer inspection, we will be very happy to forward them. We look forward to hearing from you.
从同行中获悉贵公司贝鲁特复业，生意发展迅速。得闻喜讯，不胜欢欣。谨祝业务蒸蒸日上。 黎巴嫩战事发生前双方曾有多宗纺织品交易;贵公司更是本公司十大客户之一。现今战事平息，亟盼能重展双方互惠的业务联系。 自上次合作至令，产品款式变化极大。除了有迎合欧洲人口味的款式这外，亦有专门为中东市场而设计的产品。现奉上配有插图的商品目录供 初步参考。职需查看样本，还望赐知。
其他日常工作的函电写作Other routine letter 1. 出差的自动回复说明你正在出差、发送你的暂时联系方式、表示不便的抱歉2. 职务调动通知你提早改变的你的职位、告诉顾客说继续负责并提供联系方式、表示客户理解的感谢。3. 休假的通知简单描述具体的休假时间、安排交接、希望客户理解。4. 通知客户展会安排给潜在客户的具体展会信息、展示展会细节、希望客户来参展。5. 通知客户公司新规定通知代理人你公司的新规、解释新规的细节、希望业务能够继续壮大。 节日问候Holiday Greetings
CAT辅助翻译工具Trados, Memsource, MemoQ, Word fast, Aegisub.
函电 (1)
今天的题目是: Self-introduction
例文如下:
Dear Sirs,
We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.
We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.
We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items suppliable at present.
Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.
In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage.
We look forward to receiving your enquiries soon.
Yours faithfully,
Richard
函电 (1) ------ 注解 A
1. owe ...... to ...... 把.....归功于......
例句: We owe your name and address to .......
2. Commercial Counselor’s Office 商务参赞处
3. be in the market for 想要购买....
例句: We are in the market for Groundnuts.
be in the market 要买或卖
例句: Please advise us when you are in the market.
4. avail oneself of ...... 利用.....
例句: We avail ourselves of this opportunity to express our thanks to you for your close cooperation.
5. approach v. 与......接洽
例句: We have been approached by several buyers for the supply of walnuts.
6. state-operated corporation 国营公司
7. handle v. 经营
例句: This shop handles paper and stationery.
8. acquaint sb. with sth. 使某人了解某事
例句: You will have to acquaint us with the details.
9. line n. 行业 ; (一类)货色
例句: We have been for many years in the chemical line.
This is a good line of hardware.
10. enclose v. 随函附上
例句: We enclose a copy of our pricelist.
Please refer to the pricelist enclosed with (or : in) our letter of August 5.
Enclosed please find a copy of our pricelist.
(Or: Please find enclosed a copy of our pricelist.
We believe you will find the enclosed interesting.
enclosure n. 附件 (信内有附件时,常用 Encl. 或 Enc. 注明与信末坐下角,如例文.)
例句: We thank you for your letter of April 15 with enclosures.
11. covering 包括......的 , 涉及......的 , 有关......的
例句: Please let us have your pricelist covering your typewriters.
12. sth. be of interest to sb. 使感兴趣 , 有兴趣
例句: This article is of special interest to us.
注意区分: sb. be interested in sth.
13 upon (or : on) receipt of 收到......后 (即......)
例句: On (or : Upon) receipt of your instructions we will send the goods.
14. requirement n. 需要 ; 需要之物
例句: We can meet your requirements for (or: of) Walnut meat.
15. trade n. 贸易 ; 行业
例句: They have been in the wool trade for quite a number of years.
trade v. 从事贸易 ; 做生意 ; 经营
例句: They trade in cotton piece goods with many countries.
16. adhere to = stick to 忠于 ; 坚持
例句: We always adhere to our commitments.
17. principle of equality and mutual benefit 平等和互利的原则
18. both trade and friendship to our mutual advantage 对双方都有利的贸易和友谊
经典句子: (曾经我尝试过在我客户的身上运用此句子,收到的效果不错.)
It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage.
常见的外贸用语：
--They mainly trade with Japanese firms.
他们主要和日本商行进行贸易。
---For the past five years, we have done a lot of trade with your company.
在过去的五年中，我们与贵国进行了大量的贸易。
---Our trade is conducted on the basis of equality.
我们是在平等的基础上进行贸易。
---There has been a slowdown in the wool trade with you.
和你们的羊毛贸易已有所减少。
---Our foreign trade is continuously expanding.
我们的对外贸易不断发展。
---Trade in leather has gone up (down) 3%.
皮革贸易上升(下降)了百分之三。
---Trade in general is improving.
贸易情况正在好转。
----Our company mainly trades in arts and crafts.
我们公司主要经营手工艺品。
---They are well-known in trade circles.
他们在贸易界很有名望。
---We trade with people in all countries on the basis of equality and mutual benefit.
我们在平等互利的基础上和各国人民进行贸易。
----To respect the local custom of the buying country is one important aspect of China's foreign policy.
尊重买方国家的风俗习惯是我国贸易政策的一个重要方面。
---Our purpose is to explore the possibilities of developing trade with you.
我们的目的是和你们探讨一下发展贸易的可能性。
---Can we do a barter trade?
咱们能不能做一笔易货贸易呢?
---Is it still a direct barter trade?
这还算是一种直接的易货贸易吗?
----If you agree to our proposal of a barter trade, we'll give you paper in exchange for your timber.
如果你方同意我们进行易货贸易的建议，我们将用纸与你们交换木材。
----Shall we sign a triangle trade agreement?
我们订一个三角贸易协议好吗? A triangle trade can be carried out among the three of us.
我们三方可进行三角贸易。
---We may agree to do processing trade with you.
我们同意与你们进行来料加工贸易。
---If you're interested in leasing trade, please let us know.
如果你们有意做租赁贸易，请告诉我们。
----Compensation trade is, in fact, a kind of loan.
补偿贸易实际上是一种信贷。
---We wonder whether you do counter trade.
我们不知道你们是否做抵偿贸易。
----We want to develop direct contact with Continental buyers for ourselves.
我们想为自己的公司同欧洲大陆的买主建立起直接的联系。
-----We are one of the largest importers of Electric Goods in this city, and we wish to establish business relationship with you.
我们是此地最大的电器进口商之一，愿意与你们建立业务关系。
----We are willing to enter into business relationship with your company on the basis of equality and mutual benefit.
我们愿在平等互利的基础上与贵公司建立业务关系。
----We see that your firm specializes in Light Industrial Goods, and we are willing to establish business relationship with you.
----得知贵公司专门经营轻工业品，我们愿意与贵公司建立业务关系。
---Our two countries have had trade relations for ten years.
我们两国之间已经有了10年的贸易关系。
----We've never had any difficulties with our Chinese partners, and we'd like to make as many new contacts as we can.
和中国同行共事从来没有什么困难，希望今后我们之间尽可能多地建立新的关系。
----We have made a very good start in our business with Japan.
我们和日本在业务上有了良好的开端。
----Our company is thinking of expanding its business relationship with China.
我公司想扩大与中国的贸易关系。
----As is known, we set great store by the trade relationship with the third world countries.
众所周知，我们十分重视同第三世界国家的贸易关系。
----We look forward to reactivating our business relationship.
我们盼望我们的业务关系重新活跃起来。
----We shall welcome a chance to renew our friendly relationship.
很高兴能有机会来恢复我们的友好关系。
----We'll try our best to widen our business relationship with you.
我们将尽力扩大同你们的贸易关系。
----We're writing you in order to establish business relationship.
我们写此信是为了与你方建立业务关系。
-----The arrangement will contribute to cement our pleasant relationship.
此项安排将有助于巩固我们良好的关系。
----We're willing to restore our business relationship.
我们希望能恢复贸易关系。
----It will be advantageous if steps are taken to resume our business relationship on the basis of mutual benefit.
如果我们采取措施在互利的基础上恢复业务关系，对我们都是有利的。
----The depressed market results in the stagnation of trade.
市场萧条导致贸易停滞。
----We have been doing quite well in our business, we are willing to open an account with you.
我们的生意一直做得不错，希望能与你们建立帐户往来关系。
----When could you introduce me to your sister company?
什么时候把贵公司的兄弟公司介绍给我们?
----Would you please introduce us to some of the most reliable exporters of Chinese handicrafts?
请向我们推荐一些最可靠的中国手工艺品出口商，可以吗?
----If you are interested in dealing, with us in other products of our company, please inform us of your requirements as well as your banker's name and address.
如果你们有意经营我公司其他产品，请告知你方要求及往来银行的.名称和地址。
----Because of the rapid development of our business in Asia, we think it's necessary to open a branch at the following address.
鉴于我们在亚洲地区业务的迅速发展，有必要在下列地点设立分公司。
----We've often expressed our interest in investing in China.
我们一直对在中国投资很感兴趣。
----Our abundant resources and stable policy provide foreigners with the advantages they invest here.
我们丰富的资源和稳定的政策为外商投资提供了有利条件。
---Thank you for your manner of business cooperation.
我们对你们的合作态度非常满意。
----We have been working on expanding our scope of cooperation with China.
我们一直努力设法扩大与中国的合作范围。
----We believe in long-term cooperation with China because we view the future as bright.
我们相信与中国长期合作的前途是光明的。
建立贸易关系的常用书信
Letters for Establishing Business Relations
Writes to Exporter
Dear Sirs,
We have obtained your address from the Commercial Counsellor of your Embassy in London and are now writing you for the establishment of bu
siness relations.
We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chi
nese goods if we get your offers at competitive prices.
As to our standing, we are permitted to mention the Bank of England,
London, as a reference.
Please let us have all necessary information regarding your products
for export.
Yours faithfully,
Notes
adj. 商业的，商务的
commercial counsellor 商务参赞
commercial counsellor's office 商务参赞处
commercial attache 商务专员
commercial articles 商品， (报上)商业新闻
commerce n. 商业
commerce department 商业部门
n. 大使馆
the American Embassy in Beijing 美国驻北京大使馆
ambassador n. 大使，使节
n. 商人
retail dealer (or:retailer) 零售商
wholesale dealer (or:wholesaler) 批发商
deal n. b. 贸易，成交，经营
make (or:do) a deal with... 与...做交易
deal on credit 信用交易，赊帐买卖
with... 与...有联系;与...有关系
industrial product 轻工业产品
adj. 有竞争力的
competitive price 竞争价格
competitive capacity 竞争能力
competitive power 竞争能力
competitive edge 竞争优势
eg. If your price is competitive, we will place an order with you. 如
果你方价格有竞争力的话，我们将向你方发出订单。
Your products has no competitive capacity in our market. 你方产品
在我市场上没有竞争力。
compete v. 竞争
～with (or:against) sb. in sth. 在...方面与某人竞争
should compete with other enterprises in the quality of the products. 我们必须在产品的质量方面与其它企业竞争。
～with (or:against) sb. for sth. 为...事情与某人竞争
must compete against other countries in trade for obtaining larger international market. 为了获取更大的国际市场我们必须与其他国家在贸易方面进行竞争。
competition n. 竞争
enable us to meet competition, you must quote the lowest possible price. 为了使我们能适应竞争， 你方必须报尽可能低的价格。
competitor n. 竞争者，竞争对手
trust that the superior quality, attractive design and reasonable price of our products will surely enable us to defeat the competitors. 我们相信我方产品的优良质量、诱人设计、合理价格定能使我方击败竞争对手。
资信情况，信誉，固定的，永久的
standing cost 长期成本，固定成本
standing orders 长期订单
standing director 常务董事
有关“资信情况”的表达方法还有：
credit standing 信誉情况
financial standing 财金情况
finances 财源，资金情况(常用复数)
are permitted to mention the Bank of England, London, as a reference. 我们已征得伦敦的英国银行同意，把它们作为我们的咨询银行。
prep. 关于，与 with regard to, in regard to, as regards 同义，一般可以换用。
the terms of payment, we require confirmed and irrevocable letter of credit. 关于支付条件，我们要求保兑的、不可撤消的信用证。
一般询盘信 for general inquires1. 告知信息来源，简单的自我介绍2. 指示indicating写这封信的意图，例如提供产品目录catalogue样品和报价。3. 陈述下单和期望得到发盘的可能。 具体询盘信 for specific inquires1. 指示名字和货物请求描述，包括规格和数量。2. 询问是否给一个期望可能的折扣、付款条款和交货时间3. 陈述下单和期望得到发盘的可能。 发盘信 for letter making offers 1. 如果你接受其中一个，表达你收到询盘的感谢。2. 发盘并阐述所有货物细节和主要运输条款。3. 表情这段发盘的有效性或者重点说明此发盘是没有实际约定效力的。4. 在货物和价格上做有效的讨论吸引顾客对其他产品的兴趣。5. 表达你对此订单的期望。 Trade fair 商品交易会 trial order 实订 non-firm offer 虚盘 Please quote us your best discount off your list price for this quantity.订购贵方这样大数量的产品，请以低于价目表内折扣报价。 The margin on this order is very small and we hope you will allow us an extra discount of 5%.本订单利润甚微，盼贵方惠予额外5%折扣。 Since the above price is subject to alteration, we urge you to place your order promptly.鉴于以上价格可能还有改动，我们请您务必从速订购. The inventory will be disposed of over the next twelve weeks.在未来十二个星期将进行清仓处理。 The developed markets impose higher requirements on brand and we are focusing our efforts on enhancing our brand management.发达市场对品牌的要求很高，目前我们致力于加强品牌管理。 How many installments did it take to pay off the loan?需要分几期还清贷款？ The offer is valid until June 2nd , after which date the term and price should be discussed again. 此盘有效期至，在这个时间之后价格就需要重新讨论。
1. 价格谈判For letter of price negotiation：价格问题互相磋商感谢发盘、表示遗憾不能接受并给出理由、给出还盘、表达你的期待。 2. 拒绝还盘declining a counter-offer：收盘人对发盘人的条件不同意、说明拒绝原因。表达收到还盘的感谢和惊讶、拒绝接受还盘并阐述理由、希望尽快收到合作的可能。 3. 接受还盘acceptance of counter-offer：同意条款感谢、宣布你接受，阐述你想要的条款、说明你已经附上订单表格，合同，销售确认书，需要的话盖章、表达你希望项目可以进展顺利和成功，并扩展未来的业务。 4. 订单部分拒绝partial rejection :提出替代方案表达感谢、表达遗憾不能接受订单并给出理由、提出替代方案 We are pleased to have concluded business on usual terms.我们很高兴按照惯常条款达成交易。 Your price is not on a level with the current market.你方价格与当前市场不符。 To step up the trade, we are prepared to lower our price by 5%.为了加快贸易，我们准备把价格降低5%。 If you cannot accept, please make best possible counter-offer.如果你不接受，请尽可能的还盘。 We are obliged to decline fresh order as we cannot expect new supplies to come in.我们不得不拒绝新订单，因为我们不能指望有新的供应。 The market has declined in the last few weeks.市场在过去几周已经下跌。 We strongly recommend your acceptance for our stock are running low.我们强烈建议你方接受，因为我们的存货正在减少。 If later on you can see any chance to do better, please let us know,如果你能出更好的价格。请告诉我们。 They have adjusted their product structure to the changing world market.他们调整了产品结构以适应不断变化的市场。 Our offer is competitive and we cannot lower our price any more.我方的报价是具有竞争力的，我们不能再降价了。 This is our bottom price.这是我们的低价。 If you compare our price with that of others, you will find it acceptable.如果你与别人比较价格，你会发现可以接受。 In view of your business amount, we would agree to meet you half way.鉴于你方业务量，我们同意各让一半。
1. 订单信商品的完整描述包括型号数字大小颜色或者其他相关信息、数量、时间和装运方式、每个项目的价格、包装、支付。 2. 寄送合同信确认交易赞成、表明你已经附订单表格，合同，销售确认书、表明回报期望的柜台签名，保证和希望，合同需要进展顺利和成功，相互业务会在未来扩展。 We can ensure you regular supplies of these materials if you pay for them in good time.如果你们能按时付款，我们可以保证定期向你们供应这些材料。
Thank you for your letter of 2 November. We are delighted to hear that you are to pleased with the refurbishment of your hotel. As your know .in our line of work, we depend on good ,reports about our projects to win further business. Our clients always shop around and look for references before committing themselves. With your permission, we would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry . Would you agree to our suggesting that future clients should call you? It would also be most helpful if we could occasionally bring a client to look at your hotel . We would , of course , stay overnight at call you next week to hear your reaction. Thanks again for you kind words.
从11月2日的来函得悉阁下对贵饭店的整修感到满意，此消息对本公司实是一鼓励。设计行业重视声誉，客人在选择设计公司时必然会有所比较。如蒙允许，本公司欲请贵饭店作推荐人，证明有关整修的质素。未知可否让其他客户来电垂询?此外，如获允准间或联同客户前来参观贵饭店整修，定必有莫大帮助。当然，本公司会预订房间，至少留宿一晚。
We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997. You will see that there have been number of changes in our product range. A number of improved models have been introduced. Out range of washing machines has been completely revamped. Many popular lines, however, have been retained unchanged. You will be aware that inflation is affecting industry as a whole .Ws have been affected like everyone else and some price increases havebeen unavoidable. We have not, however, increased our prices across the board, In many cases, there is a small price increase, but in others, none at all. We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continueto be first class. We look forward to receiving your orders.
谨谢上新的商品目录和价格表。修订价格定于1997年4月1日起生效。产品系列有一大革新，增加了不少改良的型号，扒出一系列新款的洗衣机，但许多款的开动号仍保持不变。通货膨胀影响整个工业连带令货品价格上涨。虽然如此，本公司并未全面提升价格，调整幅度亦不大。 本公司坚守一贯信念，务求出产优质之耐用消费品，迎合顾客的需要。 谢谢贵公司多年惠顾，盼继续合作。
I would like to confirm our appointment to discuss the possibility of merging our distribution networks. I am excited of the prospect ofexpanding our trade. As agreed, We will meet of our office in bond street at Monday 20 March. I have scheduled the whole day for the meeting. If for any reason you are unable to attend , please phone me so that we can make alternative arrangements. Please let me know if you would like our office to arrange hotel accommodation. I look forward with great pleasure to our meeting.
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