2023-07-05
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更新时间:2024-02-21 17:03:05 发布时间:24小时内 作者:文/会员上传 下载docx
2023-07-05
2023-06-29
2023-06-18
2023-07-05
2023-03-19
Dear Mr. Jones:
We understand from your information posted on that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.
We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at which includes our latest product line.
Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.
We look forward to receiving your enquires soon.
Sincerely,
John Roberts
如果你接触过的商务邮件够多的话,你会发现:商务英语邮件中的语言和大家平时说的、听的地道的口语表达没有太大差别。商务英语邮件在“腔调”上虽然有“正式”和“非正式”的区别,但是它们都必须是“自然的(natural)” :
商务英语邮件中的语言虽然是written English, 但它们在“腔调”上应该和spoken English相似。
很多学生在刚刚开始学习商务英语邮件写作的时候,经常会因为过度追求“专业化”和“职业化”而使写出来的句子特别拗口、晦涩。比如下面这个例子:
As per your request, please find enclosed herewith acheck in the amount of $ .
这个句子中使用了如“as per”和“herewith”这样的看起来很专业但是却没有太多实际意义的词。这些词的使用导致整个句子理解起来很费劲。其实这个学生犯了我们很多学生都会犯的错误:试图通过使用一些big words来提升自己的专业度。但是这样的做法往往适得其反。我们来看下这个句子可以怎么改使其看起来更natural 一些:
As you requested, I’m enclosing a check for $ .
怎么样,修改后的句子是不是看起来更清爽,更容易理解呢?的确,这句话的“腔调”要更加natural一些。首先,这个句子中也因为用到了“you”“I”这样的词而使它更有亲和力,而不是那么冷冰冰。其次,从专业的角度来看,修改后的句子简明扼要,既节约了写信人的写作时间,又节约了收信人的阅读时间,这种“减法”恰恰体现了高效的商务沟通对专业度的要求。
大家再来看两封邮件,这两封邮件都是在阐述同一个问题。相信大家读完这两封邮件后,会对邮件的“腔调”有一个更加直观的认识。
——例1——
Dear :
With reference to your order for a Nashito Camcorder, we are in receipt of your check and are returning same.
I beg to inform you that, as a manufacturer, our company sells camcorders to dealers only. In compliance with our wholesale agreement, we deem it best to refrain from direct business with private consumers.
For your information, there are many retailers in your vicinity who carry Nashito Camcorders. Attached please find a list of said dealers.
Hoping you understand.
Yours truly,
Ava
——例2——
Dear :
We have received your order for a Nashito Camcorder but, unfortunately, must return your check.
As a manufacturer, we sell only to dealers, with whom we have very clear wholesale agreements.
Nevertheless, we sincerely appreciate your interest in Nashito products. We are therefore enclosing a list of retailers in your community who carry a full line of our camcorders. Any one of them will be happy to serve you.
Sincerely yours,
Ava
怎么样,乍一看,很难看出两封邮件写的是一件事情吧?例2的第一段就把主旨意思点明了:我们已经收到了你的订单,但是很遗憾,我们不得不退还你的支票。而例1绕来绕去绕到最后才知道原来是要拒绝订单。
综上所述,商务英语邮件的“腔调”其实没有那么复杂,表达自然、言简意赅就可以写出一个漂亮的邮件。
Dear Mr. Jones:
We have received your letter of 9th April showing your interest in our complete product information.
Our product lines mainly include high quality textile products. To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at which includes our latest product line.
We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future.
Sincerely,.
定购与确认OrdersandAcknowledgment
20xx-08-26
Glory THE GLORY GLASS CO. LTD.
108 Laoshan Road Qingdao Shangdong China
Tel: (0532) 500 000 Fax: (0532) 500 001 Zip: 266000
September 30, 200#
Hamzza A. Sesay
Managing Director
The Sesays' International Co. Ltd.
101 Long Street
Capetown
South Africa
Dear Mr. Sesay:
We thand you for your fax of September 27, together with your orders and . has been added to your Christmas order and is being made ready for immediate dispatch. We regret that we are still unable to supply xxxLuxuryxxx champagne glasses, but we are sending you xxxBlissxxx, the alternative marked on your order.
We were very gratified to learn of the success you are having with our glassware , and we shall be pleased to discuss your reques for more favourable terms. When our representative, Mr. Zhao, calls on you in the new year, he will make you an offer which we feel sure will meet with your approval.
we send you our warmest congratulations on your increased business with us and look forward to further increases to our mutual benefit.
Yours faithfully
Rui Xuezhen
Sales Manager
Dear sir/madam:
Thank you for your letter of [date]. I’m glad that you are also going to [place] next month. It would be a great pleasure to meet you at the [exhibition/trade fair].
Our company is having a reception at [hotel] on the evening of [date] and I would be very pleased if you could attend.
I look forward to hearing from you soon.
Yours sincerely,
[name]
[title]
Dear Mr. Jones:
Thank you for your enquiry of 12 March cate 9 cable.
We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to excessive demand.
We would, however, like to take this opportunity to offer the following material as a close substitute:
Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.
Please visit our catalog at for more information on this item. If you find the product acceptable, please email us as soon as possible.
Sincerely,
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