2023-01-03
2023-01-03
2022-12-04
MY FAIR LADY---Mini-Biography for Audrey Hepburn
2023-01-01
2023-01-01
更新时间：2024-01-19 09:26:20 发布时间：24小时内 作者：文/会员上传 下载docx
2023-01-03
2023-01-03
2022-12-04
MY FAIR LADY---Mini-Biography for Audrey Hepburn
2023-01-01
2023-01-01
Today, as the development of the media, people are affected by the advertisements greatly. When we are walking on the street, we can see the ads everywhere, they are spread by the newspaper, the radio and so on. The most obvious are the ads attached in the buildings.
When we see the advertisements, we will be attracted by them and have the strong desire to buy the products. But the negative sides of advertisements will mislead the customers.
Some products exaggerate the function, when people use them, they will realize that they are cheated and waste the money. The worst situation is that people use the fake products and get sick seriously, their health is under threat.
So we must check out the advertisements before we buy the products. We should ask the doctor or see the customers’ real reaction.
今天，由于媒体的发展，人们受到广告的很大影响。当我们在街上走的时候，可以看到广告无处不在，广告通过报纸，广播等等方式传播。最明显的广告就是贴在建筑物上面的。当我们看到这些广告，我们会被吸引，会有强烈的愿望要去买这些产品。但是广告的负面对误导消费者。一些产品夸大了功能，当人们使用，就会发现被骗，浪费了钱。最糟糕的情形就是人们使用了虚假产品，染上重病，他们的健康受到了威胁。因此我们必须在买产品前检查清楚。我们应该咨询下医生或者看看消费者的真是反应。
money spent on advertising is money well spent. it assists a rapid distribution of goods at reasonable prices. it draws attention to new ideas and so helps enormously to raise standards of living.
by helping to increase the demand for goods, it increases the number of workers needed to supply the goods and,therefore, provides employment. it helps to pay for many services. without advertisements, your daily newspaper would cost a dollar or more, the price of your television license would need to be doubled, and travel by bus would cost more.
perhaps most important of all, advertising helps to keep up the quality of the products and services you buy. no regular advertiser dare offer a product that fails to live up to the promise of his advertisements. he might fool some people for a little while through misleading advertising.
he will not do so for ong; for the public has the good sense not to buy the poor uality article more than once. if i see an article advertised, it s the surest proof i know that the article does what is claimed for it, and that it is of good value.
there is one more point i feel i ought to touch on. recently, i heard a well-known television personality declare that he was against advertising because it persuades rather than informs. this is hair-splitting. of course advertising seeks to persuade. if it only gave information, advertising would be so boring that no one would pay any attention. but perhaps that is what the well-known television personality wants.
lam prepared to make just one admission to the opponents of advertising. not every advertisement is a good advertisements are silly. some are pointless though not very many. pick up the nearest magazine or newspaper and count the advertisements that really offend you. and then count the advertisements that, in some degree, interest you, or give you pleasure. and be honest!
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
随着信息化的发展，人们有更多的机会选择自己喜欢的商品。但是商品越多，人们在选择的时候就越困惑。因此，广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成，而有些人则相反。至于我，我在中立的立场。
On the one hand, advertisements help people have a better understanding about products. Advertisements always tell people the advantages and functions of the products. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a product?
一方面，广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下，广告对消费者是免费的。而且，广告也比包装盒上的说明书要有趣得多，因为广告包含各种元素，如图片，视频，情节等。难道你不觉得这是选择产品的一种好方法吗？
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.
另一方面，有时候广告是具有诱惑性和欺骗性的。为了吸引目标客户，一些广告商为了满足修饰产品的作用，而忽视他们使用的一些肮脏措施，或者他们所带来的严重损害。广告经常夸大产品的优势和功能作用。结果，他们误导了消费者购买不值得的东西。
To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.
总之，广告有好的一面也有不好的一面。如果我们只是把它们当成是参考，广告会是好的。但是如果我们依赖于它们来买东西，我们最后可能会遭受损失。
Their typology has recently been applied to public organizations in the UK, which divides strategic participants into four types: prospectors, defenders and analysts. This paper first integrates strategic content or strategic management into o'toolemeier's formal theory of public management. Research shows that strategic content is a subset of management functions recognized in public organizations.
This paper then conducts an empirical study on the concept of strategic management. The results of large-scale, multi-year public organization sample study show that, different from the prediction of miles and snow and the empirical research results of Boyne and walker, strategy can be separated from other elements of management, and its impact on organizational performance can be significantly evaluated. We find that the defensive strategy has a significant impact on the organization The main task of the xxxExplorerxxx and xxxreactorxxx strategies are the most effective in achieving more politically influential goals in the organization's environment.
中文翻译：
他们的类型学最近应用于英国的公共组织，将战略参与者分为四种类型：探矿者、捍卫者、分析者，本文首先将战略内容或战略管理的工作整合到O'TooleMeier公共管理的形式化理论中。研究表明，战略内容是公共组织中公认的管理职能的一个子集。本文接着对战略管理概念进行了实证研究大型、多年的公共组织样本研究结果表明，与迈尔斯和xxx的预测以及博伊恩和沃克的实证研究结果不同，战略可以从管理的其他要素中分离出来，对其对组织绩效的影响进行显著的评估，我们发现，防御者战略对于本组织的主要任务是最有效的，而“探索者”和“反应器”战略在实现本组织环境中更具政治影响力的目标方面效果最好。
The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.
According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year.
And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period.
Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the publics lack of awareness that movies of good quality are available.
Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies.
The argument presented above is relatively sound, however, the author fails to recognize all the elements necessary to evaluate his situation. 这句话也很摸版化，但是重点分析一下这里evaluate his situation，读了后面几段，我们会知道全是在考虑对外界的评估的。所以这一句话就指明了论证的核心，可以说统领全文。 The idea that more money be invested in advertising may be a helpful one, but perhaps not because people are unaware of the current reviews.
这句话实际上是在进行让步，承认了广告还是有用的，但是原因不同。点明了论证主题句，下面几段全是围绕着让广告更有效这个主题来写的，正如官方评语中就提到了本文有个明显的中心句，就是本句。 To clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the publics overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.这句话是对主题句的补充，提供了几种具体的他因的论证方向，更重要的作用是，把主题句给打拆开几个小的分枝论点，从而方便下面的讨论。
When it comes to advertisement and products, some people believe successful selling of products can’t be separated from advertisement. To begin with, advertisement keeps people informative about the price and function of products; what’s more, advertisement can help to improve products’ brand awareness and its reputation.
But on another hand, only with good quality can advertisement arouse customers’ interest in the products. Otherwise, advertisement can be misleading and deceptive.
From what has been discussed above, we may safely draw a conclusion that honest and colorful advertisement brings benefits to products, but at the same time, products’ quality can’t be ignored.
Administration is a major = = administration = my major is administration public affairs management public utilities administration public expenditure management standards have fallen in the administration of justice officials are willing to give up a conversation to do lengthy legislative work public administration O'Leary served in the Federal Energy Department of the Ford and Carter administrations. The enterprise has been placed under local management, and teachers are responsible for school management.
中文翻译：
行政学是一门专业==行政学专业=我的专业是行政学公共事务管理学公共事业行政学公共开支管理标准在司法行政中已经堕落了官员们愿意放弃一次谈话，去做冗长的立法工作公共管理学o'Leary曾在福特和卡特政府的联邦能源部门任职。该企业已被置于地方管理之下，教师对学校管理负责。
xxxProtecting the environment is everyone's responsibility. What should we do? I think the first thing we should do is to drive less, walk more and ride bicycles often. Second, we should have a low-carbon lifestyle to reduce air pollution and the deterioration of the ecological environment.
We can use energy-saving lights, reduce bath time, save water, turn off the lights when we leave the room, and we can recycle them Paper, books, and finally books for junior students to use. When we go shopping, we should take bags, not plastic bags, less towels. xxx.
中文翻译：
“保护环境是每个人的职责我们应该怎么做我想我们应该做的第一，我们应该少开车，多走路，经常骑自行车第二，我们应该有低碳的生活方式，以减少大气污染，减缓生态环境的恶化我们可以使用节能灯，减少洗澡时间，节约用水，离间时关灯我们可以回收纸张、书籍，最后把书留给低年级的学生使用，我们去购物时，应该带袋，不要用塑料袋，少用纸巾。”。
标签： 新学期
The major of public utility management cultivates senior professionals with modern management theory, technology and method knowledge and the application of these knowledge, and can be engaged in management work in the administrative departments of public utilities such as culture, education, science and technology, sports, health, etc Professional management major mainly trains civil servants and management cadres, studies public policy and public affairs management. The functions and management means of the government and other public management departments are undergoing profound changes. The major of public service management is to train modern public management talents for the country and strengthen the in-depth study of public policy and management.
This major is of research, practical and comprehensive Its research results are to learn the theory and method of public management, strengthen the comparative study of the history and current situation of Chinese society and international society, and study the current domestic hot spots, key problems and countermeasures.
中文翻译：
公用事业管理专业培养具有现代管理理论、技术、方法知识和运用这些知识的高级专门人才，能够在文化、教育、科技、体育、卫生等公共事业行政部门从事管理工作，环境保护、社会保险等专业分析随着我国改革开放的不断深入和经济建设的可持续发展，公共事业管理专业主要培养公务员和管理干部，学习公共政策和公共事务管理，政府和其他公共管理部门的职能和管理手段正在发生深刻变化，公共事业管理专业是为国家培养现代公共管理人才，加强对公共政策和管理的深入研究，本专业具有研究性、实用性和综合性的特点，其研究成果是要学习公共管理理论和方法，加强对中国社会与国际社会历史和现状的比较研究，研究当前国内的热点、重点问题和对策：。
xxxAdvertisingxxx or xxxadvertisementxxx comes from Latin “advertere”, which means an approach to arouse public attention to something and induce a certain direction. Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising, that is to say, the essential meaning is largely identical but with minor differences. In short, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. And we can learn the functions of advertising from the definition above which are listed as follows:1)information function; 2)demand creation function; 3)persuasive function; 4)get attention function; 5)goodwill establishment function.
”广告“一词来源于拉丁文”advertere“，指的是引起公众对某一件东西的关注以及引导其往某一特定方向的方法。广告的传统定义包括一系列却别与其他行业的元素。交流中的每一种创新都被用到广告中，每一种创新都以某种方式改变了广告，这反过来已经改变了它的定义中使用的背景元素。然而，有或者应该有一些决定一项活动是否是广告的基本元素，也就是说，基本意思大体是一样的，但是又细微的区别。简而言之，广告通常是支付的非个人信息的沟通，通常是由赞助商通过各类媒体识别的，在产品自然属性、服务或者想法方面颇具说服力。我们可以从以上定义了解广告的功能，如：1）信息功能；2)需求创造功能；3）说服功能；4）引起关注的功能；5）商誉设置功能。
nowadays there are more and more advertisements on tv ,they appear either before a tv program or after it ,and sometimes even ed between episodes of a tv serial plays,and the time of which is becoming longer and longer ,which is so boring ,and many watchers cannot wait but switch to other why this phenomenahas appeared ,the reason may be two .at the first place ,it is a in such a highly competitive market to make their goods known by customers ,which will improve the sales amounts .at the second place ,it is a chance for the tv station to earn money to support their programs .if i am given the chance to meet the leader of tv station ,i would like to suggest them decreasethe amounts of the advertisements relatively .maybe doing this will lose some profits, but instead,the audience rating will be improved largely.
If you pay attention, you will see many dating advertisement around yourself, for example, newspaper, TV, computer and so on. Do you think they are reliable? I don’t think so. I think the information on the dating advertisement is possible to be faked, because everyone can publish their own information and the requirement for the people they want to date. Sometimes, in order to attract more people, they will modify their information in an exaggerative way. As a result, in general, the people in the dating advertisement and reality are different, which always disappoint others. So, I don’t think dating advertisement is reliable.
如果你留意的话，在你的周围你会看到很多征婚广告，例如，报纸，电视，电脑等。你认为它们可信吗？我不这么认为。我觉得征婚广告上的信息很有可能是伪造的，因为每个人都可以发布自己的信息，以及他们想要约会对象的要求。有时，为了吸引的人，他们会用夸张手法来修饰自己的信息。结果，一般情况下征婚广告上的人和现实中的人是不一样的，而且往往是让人失望的。所以，我不认为征婚广告是可信的。
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows. First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers. Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers＇ interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements. In conclusion, false advertisements must be eliminated in our society.
Implanting ads in the TV series or movies has been very popular today, but the audience are not willing to see ads when they are enjoying the plots. Even though they have criticized the producers and directors for implanting ads everywhere, the ads still challenge the public’s vision.
今天，在电视剧或者电影中植入广告是非常流行的，但观众并不愿意在欣赏影视的时候看到广告，即使他们批评制作人和导演无处不在地植入广告，但是广告仍然挑战公众的视野。
The ads have been the main source of income, so it is no wonder that more and more ads have been showed in the TV programs. Directors and producers need funds to support their programs, such as paying the actors. With more funds, they can manage the program well and present better works to the audience.
广告已经成为主要的收入来源，所以难怪越来越多的广告出现在电视节目中。导演和制片人需要资金来支持他们的项目，如支付演员薪资。有了更多的资金，他们就可以把项目做好，将更好的作品呈现给观众。
Though the audience criticize the ads showed in the TV stations, they are more acceptable to see ads in online TV shows. On the one hand, they get free source and know the price of it. On the other hand, the ads are made in a funny way, which can attract the audience’s attention.
Some actions have been taken to limit the implanting of ads in the TV, which helps the audience appreciate the shows without being interrupted.
目前已经有了一些措施去限制电视广告的植入，这有助于观众在欣赏节目时不被打断。
将本文的Word文档下载到电脑
推荐度：