英文销售信范文(实用24篇)

英文销售信范文1

关于商务英语信函分类

1、建立贸易关系(Establishment of business relations)

2、询盘(一般的或具体的)(Enquiry (general and specific))

3、报盘(实盘或虚盘)( Offer (firm or without engagement))

4、贸易磋商(Business negotiations)

5、有关成交(Conclusion of business)

6、有关销售合同或销售确认书(Sales contract or confirmation);

7、有关购货合同或购货确认书(Purchase contract or confirmation).

8、促销信(Sales promotion)

9、订货和执行(Order and the fulfillment)

10、有关信用证(Letter of Credit)

11、催证(Urging the establishment of L/C);

12、改正(L/C amendment);

13、信用证展期(Extension of L/C).

14、有关装运(Shipment)

15、催运(Urging shipment);

16、装运通知(Shipping advice).

17、续订(Repeat order)

18、保险(Insurance)

19、索赔(Claim)

20、提出索赔(to lodge a claim);

21、理赔(to settle a claim).

22、其他形式,如:

23、寻找代理(Ask for an agent);

24、加工贸易(Processing trade);

25、补偿贸易(Compensation trade);

26、建立合资企业(Establishing a joint venture)

英文销售信范文2

1. As a special case , we may consider accepting your payments by D/P.

作为特例，我们可以考虑接受付款交单支付

the amount of each transaction is below $500, we agree to D/A days terms.

如果每笔交易低于500美金，我们同意30日承兑交单条件

could grant you the favourable terms of payment as D/A 45 days after sight.

我们同意45日承兑交单条款

view of the small amount of this transaction, we are prepare to accept payment by D/P at sight.

鉴于这笔交易数额较小，我们同意即期付款交单

or D/A is only accepted if the amount involved for each transaction is less the ￡1,000.

只有每笔交易低于1,000美金时，付款交单或承兑交单才被接受

request a 10% payment at the time of ordering . The remaining amount must be paid within 60 days.

我们要求下单时预付10%，余额在60日内必须付清

can only accept 20% cash payment in local currency. The other 80% by L/C should reach us 15 to 30 days before the delivery.

我们只能接受20%本地货币现金支付，其余80%应以信用证在交货期前15日到30日开出

8. If the payment is made by installments, the annual interest is calculated by 6% and paid off at the end of each year.

如果是部分付款，那么每年利息将以6%计算在每年年底结算

payments must be made within 60 days.

全部付款须在60日内付清

telegraphic transfer shall reach the bank of China at least five days before the delivery date of vessel.

电报应在船期前至少5日到达中国银行

letter of credit for each order shall reach us 30 days.

每单信用证应有30日期限到达我方

days prior to the date of delivery, you should pay against the presentation of the drawn on the opening bank.

你方需在船期15-20日前付款至我司开户银行

payment shall be made by telegraphic transfer to the bank of China , Head

office ,Beijing, China, for our account, within five business days after the contract signature date.

付款应在合同签订之日起5日内以电报方式抵达我司在中国银行北京总部的帐户

payment of 25% of the contract value shall be paid within 30 days of the date of signing the contract.

合同签订之日起30日内需提前支付合同金额的'25%款项

payment shall be made by five annual installments of 20% each.

付款分五次支付，每次为总金额的25%

require full payment within 45 days with a 15% discount for cash payment in

advance.

我们要求45日内全额付清且有15%的现金折扣

total amount must be paid in full upon receipt of the shipping documents.

接到装船通知须全额付清

require payment by L/C to reach us one month prior to the time of shipment.

我们要求船期前一个月向我们开具信用证支付

are requested to pay $5,000 as a down payment.

你方被要求付5,000美金作为首付

percent of the contract value shall be paid in advance by cash, and 90% by sight draft drawn under an L/C.

合同金额的10%应以现金提前支付，剩下的90%以信用证开具即期汇票支付

英文销售信范文3

推荐信格式英文

推荐信格式英文

1.被推荐人的基本情况介绍。侧重于个人的毕业时间、学校、所获学位以及个人的专业经历。

2.推荐人对被推荐人的基本评价。侧重于被推荐人的专业基础、个性、特点、工作态度和在学术上的前途估计。若是推荐研究生，推荐人还需进一步说明其深造学习的基础和当前所具备的研究能力。显然，恰如其分地评价被推荐人的基础、能力和前途，比言过其实的赞誉更令人情服，更具有实际意义。

3.推荐人可以着重介绍被推荐人曾经获得的奖励，发表过的论文，参加过的重要学术会议，以及曾在学生组织或学术团体中的任职等来支持自己的评价。

4.推荐人还必须清楚地表明被推荐人留学的身份是研究生还是访问学者，专业领域和研究方向是什么。

如果大学提供了现成的推荐表格，则必须按这类表格认真逐项填写。推荐表格中一般有学生综合评估的一项，即要求推荐人说明该生在所教的学生中应列为前5%，10%，或25%等。这种评估是指教授的个人评价，可以稍高一点。

另外，推荐表格上常有许多难以填写的项目，遇到该情形可填“I don't know”，亦不致对该生的评价有何严重影响。

1.就学校方面

首先，必须先了解申请专业的特点(推荐信内容可以强调此特点);整理各校对推荐信内容的要求，即可得到关于评估的基本要求(例如，学术研究能力、创造力等)，以及特殊要求(例如，对研究领域的适应度等)。试想：你认为录取委员会希望由推荐信获取那些关于你的信息。

2.就个人方面

分析自己的优缺点，在校成绩以及工作表现，有无特殊经历可以展现自己在此研究领域的潜力，或拥有那些特殊的能力,依此作为选择老师写推荐信及提供了解你的基础。

并以明确具体的证据来支持证明自己的特殊能力和个人特点(例如，试验成果、研究计划、学术出版物、课外活动等)。

3.就推荐者方面

推荐信是了解申请人的重要依据，在研究生课程中尤其如此。申请人可以选择现在或以前的老师、教授或雇主。推荐人必须熟悉学生的学习情况，了解学生的学习目的是否明确，在学术上是否有前途，以及学生的适应能力、创造能力、品行和特长。

书写推荐信的.最理想的人选是一封由系主任写，一封由专业课教授写，一封由自己的导师写。不过，对方若无规定，则除了自己的亲属之外，任何人皆可为推荐人。

推荐人一般应具备高级技术职称，如教授、副教授、研究员、副研究员等。如果推荐人在国内外学术界享有盛誉，或者被申请就读学校聘为客座教授，或者曾经在该校讲过学，那么这样的推荐人写的推荐信就具有很强的效力了。

注意事项

一般而言，推荐信需要三封，最好三封各有其强调的重点，以完全申请人的特点与才华，推荐信的基本组成除信头、发信日期、收信人性命、地址、称呼、签名、推荐人性命、职务等外，信件内容还应包括以下各项：

1.被推荐者全名：不可全文都只写Mr. Huang和Miss He,需要明确写出被推荐者的全明至少以次。

2.认识期间：何时认识?或认识多久?

3.认识程度：偶尔见面或者密切接触，例如任课老师或者班主任等。

4.与申请人之间的关系：老师或者部门主管等。

5.学业成绩：讨论申请人擅长与不擅长的学习领域。

6.个人成就：在学校、工作或家庭中的特殊表现。如曾经获得某种奖学金、工作中表现优秀等。

7.特殊才能：语言、艺术、体育等方面的特殊能力

推荐信英文范文

Dear Sir or Madam,

It is my pleasure to recommend Miss xxx, one of my favorite students, for her application to graduate study in your school.

Miss xxx is a capable and sincere young lady. We have known each other for one and a half year. I first got to know x when she attended my art psychology class.

Unlike her the others who just listened to my class absent-minded or pretending to be listening to, to whom having class meant to pass the exam. However, x often listened to me attentively and raised thought-provoking questions.

Once, while others were listening to me quietly, x suddenly raised her hand. Realizing her behavior, I nodded and she stood up expressed her ideas on one concept that I delivered. Besides, her way of expression was quite frank that made me feel that she was just like a bamboo in boscage.

Later, I taught her xxx,which mainly involves in research and practice on its principal. In order to get the first-hand information on acoustic principles of the theater design, we went to the professional theaters, like Professional Theatre the xx xxTheater, xx Theater and xx Park Concert Hall in person.

During this process, x took the job seriously and put the textbook into our investigation skillfully. If problems arose, she would discuss with me. She was aware for the relation between theater space and performance form. Moreover, according to her accumulation for all kinds of music performance, she summarized their relations.

Later, our school intended to build an amphitheatre, according to her survey on Reverberation time, Reflections Sound, direct sound , acoustic board, I proposal that the amphitheatre was suitable for performing mini-chamber music instead of vocal solo and solo.

After a careful analysis and study, the teachers were all agree with x and adopted her ideas. Now the established amphitheatre has become the mini-chamber music hall. All this can testify to x’s solid academic background and her frank character facing the challenges bravely and stick to her ideas.

In general, I believe this young lady will achieve greater success in her future work. Therefore, I strongly support her application, and it would be greatly appreciated if you could give her your favorable consideration.

Please feel free to contact me if I can answer any additional questions about Miss x.

英文销售信范文4

外贸商务英语信函常用基础材料大全

外贸商务英语信函是外贸工作中常常会用到的一种函电形式，许多新手都在纠结商务英语信函怎么写，想写好商务英语信函，写的'专业一点，就一定要掌握商务英语信函的基础材料。

1. 特此奉告等

To inform one of;

To say;

To state;

To communicate;

To advise one of;

To bring to ones notice (knowledge);

To lay before one;

To point out;

To indicate;

To mention;

To apprise one of;

To announce;

To remark;

To call ones attention to;

To remind one of; etc.

1)We are pleased to inform you that

2)We have pleasure in informing you that

3)We have the pleasure to apprise you of

4)We have the honour to inform you that (of)

5)We take the liberty of announcing to you that

6)We have to inform you that (of)

7)We have to advise you of (that)

8)We wish to inform you that (of)

9)We think it advisable to inform you that (of)

10)We are pleased to have this opportunity of reminding you that (of)

11)We take the advantage of this opportunity to bring before your notice

12)Please allow us to call your attention to

13)Permit us to remind you that (of)

14)May we ask your attention to

15)We feel it our duty to inform you that (of)

2. 为(目的)奉告某某事项

1)The purpose of this letter is to inform you that (of)

2)The purport of this line is to advise you that (of)

3)The object of the present is to report you that

4)The object of this letter is to tell you that

5)By this letter we Purpose to inform you that (of)

6)Through the present we wish to intimate to you that

7)The present serves to acquaint you that

3. 惠请告知某某事项等

1)Please inform me that (of)

2)Kindly inform me that (of)

3)Be good enough to inform me that (of)

4)Be so good as to inform me that (of)

5)Have the goodness to inform me that (of)

6)Oblige me by informing that (of)

7)I should be obliged if you would inform me that (of)

8)I should be glad if you would inform me that (of)

9)I should esteem it a favour if you would inform me that (of)

10)I will thank you to inform me that (of)

11)You will greatly oblige me by informing that (of)

12)We shall be obliged if you will inform us that (of)

13)We shall be pleased to have your information regarding (on, as to; about)

14)We shall deem it a favour if you will advise us of

15)We shall esteem it a high favour if you will inform us that (of)

英文销售信范文5

WADE B. STANFORD

Dear Ms. Mac Queen:

Are you looking for a salesperson for the information processing industry? Maybe I can help you.

I am the corporate representative for twenty major customers at IBM Corporation. Based on this experience I can:

- Meet large global customers' total information systems requirements

- Negotiate worldwide volume purchase agreements

- Sell in international markets

- Respond to the concerns of senior management

- Leverage all corporate resources to achieve customer satisfaction

Although other factors such as career growth are of primary importance to me, you should know that my total compensation is $75,000.

I appreciate your consideration.

Very truly Yours,

Wade B. Stanford (手写体)

Wade B. Stanford

Enclosure

英文销售信范文6

Dear Sir,

Four years as a senior clerk in sales department of the New World Products Company have, I believe,given me the experience to qualify for the job you advertised in Thursdays newspaper.

Since 1981 I have been responsible for all office details in the administration of sales, including writing much of the correspondence. In the course of my work, I have become familiar with the various sales territories, and have also in my spare time experience of handling business problems other than my proper years before I was employed at the New World, I was a secretary for Long Brother, an accounting firm. There I became familiar with accounting terms and was graduated at Wah Yan College, in June 1974.

I am twenty-five years of age and am leaving my present position because I can use my capabilities more fully in a position with wider scope. Mypresent employer knows of my ambition and is helping me to find a new I see you at your office to tell you more about myself and show you just how well I can do the work you faithfully.

英文销售信范文7

Dear sirs:

are read xxx thursday reported that informed your company recruit talent. i served as the new world product sales for four years,fident of full work experience, your company can be recruited as a post.

I have since XX, has served as sales and business letter writing work. at work, in addition to the formal business, the customers in the region with quite different from, and spare time to learn a lot about the handling of business issues.

Companies working in the new world, i worked in the accounting company as a secretary older brother work. during his tenure, learn a lot about the accounting terms and accounting operating am now 25 years old, unmarried, in 1974 graduated from the

University of xx, i want to have the opportunity to take advantage of their ability to work, work in a wider range of needs, this is my main reason for serving a hurry to leave. i am currently employed by a company boss, of ambition rather praise my work, so he is willing to help me find another job.

If convenient, i would like you went to your office an audience for specific instructions.

英文销售信范文8

推荐信英文

Sample 1:

To Whom It May Concern: I have had the distinct pleasure of having Kaya Stone as a student in my debate classes and on my debate team for three years at Eastern Little Hope High School. Kaya has been more than the ideal student. In order to achieve the highest grades and my deepest respect, she has demonstrated outstanding leadership and maintained a clear sense of purpose.

The academics at Eastern Little Hope are most challenging, and Kaya fulfilled all the requirements with the added challenge of honors and advanced courses. Kaya is an outstanding extemporaneous speaker and debater. She has won many awards on the speech and debate circuits, and qualified for national tournaments. Success in these interscholastic activities requires extensive research and persuasive skills. Kaya also holds the degree of Special Distinction, as a member of the National Forensic League. Due to its nature of metro, state, and national interscholastic competition, the successful high school forensics student serves by not only representing his or her school but also by representing his or her community as well.

One of the requirements in my advanced class is to prepare lectures and guidance for the beginners. With Kaya’ s superior knowledge and involvement in the political sciences, she developed a strong sense of confidence with a charming attitude. Therefore, I could always depend on her to set the best example as an instructor. Because of her natural leadership abilities, Kaya was selected as our Debate Captain.

On account of her mature approach to her responsibilities, I often thought of Kaya as a colleague. Since her classmates, my fellow teachers, and I will always hold her in the highest esteem, I sincerely recommend Kaya Stone as the ideal candidate for matriculation at Eastern Little Hope State. Respectfully submitted, Dan Peel, .

Sample 2:

As the Director of the Bay Area Community Center, I work closely with many of the community volunteers. I consider Michael Thomas to be one of the most studious and responsible members of our organization. After three years time, I have come to know him well and would like to recommend him as a candidate for your undergraduate program.

Michael is a dedicated member of the Bay Area community and has donated countless hours of his time to the Center. He has not only worked with members of the community, he has also helped to implement plans and programs that will enrich the lives of those around him. Michael’s leadership and organizational skills have been invaluable to these programs, most of which have been started from the ground up. For example, the children of the Bay Area are now able to benefit from a multitude of new after-school and tutoring programs, while the elderly members of our community can now apply for grocery deliveries that did not exist previously. In my opinion, Michael’s unwavering devotion to his community exemplifies strong moral fiber and character. He is a trustworthy individual and would be an excellent candidate for your school. Sincerely, John Flester Director, Bay Area Community Center

Sample 3:

To Whom It May Concern: Cheri Jackson is an extraordinary young woman. As her AP English Professor, I have seen many examples of her talent and have long been impressed by her diligence and work ethic. I understand that Cheri is applying to the undergraduate program at your school. I would like to recommend her for admission. Cheri has outstanding organizational skills. She is able to successfully complete multiple tasks with favorable results despite deadline pressure. As part of a semester project, she developed an innovative collaborative novel with her classmates. This book is now being considered for publication. Cheri not only headed the project, she ensured its success by demonstrating leadership abilities that her classmates both admired and respected. I must also make note of Cheri’s exceptional academic performance. Out of a class of 150 students, Cheri graduated with honors in the top 10. Her above-average performance is a direct result of her hard work and strong focus. If your undergraduate program is seeking superior candidates with a record of achievement, Cheri is an excellent choice. She has consistently demonstrated an ability to rise to any challenge that she must face.

To conclude, I would like to restate my strong recommendation for Cheri Jackson. If you have any further questions regarding Cheri’s ability or this recommendation, please do not hesitate to contact me using the information on this letterhead. Sincerely, Professor William Dot

英文销售信范文9

april 13,XX

. box 36

biit university

beijing,china 100000

dear sir/madam:

please consider me for your sales management program. my background is one of selling ideas, concepts and programs, and of motivating myself and others to realize our potential.

attitudes predict behavior - or so goes the saying in sales. if this holds true, i am sure to be as successful in sales management as i am in my college endeavors. my unceasing optimism, self-determination and ability to set goals have allowed me to achieve academic and personal objectives.

because of my “can do” attitude, sales will provide the challenge and opportunity to continue my successful history of setting and achieving goals. please allow me the opportunity to elaborate on how my background predicts sales success. i guarantee you’ll be providing your corporation with an outstanding sales management . thank you for your attention.

sincerely,

deng yun

英文销售信范文10

商务英语信函常用句型

一、商业书信常用开头语

Opening Phrases & Sentences Generally Used In Business Letters

1. I will write you particulars in my next.

2. Particulars will be related in the following.

3. I will relate further details in the following.

4. I will inform you more fully in my next.

5. I will go (enter) into further details in my next.

二、如下列所记，如附件所述，等。

1. As stated below,

2. Annexed hereto,

3. Attached you will find...

4. As shown on the next page

5. As indicated overleaf(下页，背面)

6. As at foot hereof,

7. Sent with this,

8. As the drawings attached,

9. As shown in the enclosed documents,

10. As already mentioned,

11. As particularized on the attached sheet,

12. As detailed in the previous letter,

三、我们盼望于近日内接获回信，等。

1. We hope to receive your favour at an early date.

2. We hope to be favoured with a reply with the least delay.

3. We await a good news with patience.

4. We hope to receive a favourable reply per return mail.

5. We await the pleasure of receiving a favourable reply at an early date.

6. We await the favour of your early (prompt) reply.

7. A prompt reply would greatly oblige us.

8. We trust you will favour us with an early (prompt) reply.

9. We trust that you will reply us immediately.

10. We should be obliged by your early (prompt) reply.

11. Will your please reply without delay what your wishes are in this matter?

12. Will you kindly inform us immediately what you wish us to do.

13. We request you to inform us of your decision by return of post.

14. We are awaiting (anxious to receive) your early reply.

15. We thank you for the anticipated favour of your early reply.

16. We should appreciate an early reply.

17. We thank you in anticipation of your usual courteous prompt attention.

18. We thank you now for the courtesy of your early attention.

19. We hope to receive your reply with the least possible delay.

20. Kindly reply at your earliest convenience.

21. Please send your reply by the earliest delivery.

22. Please send your reply by messenger.

23. Please reply immediately.

24. Please favour us with your reply as early as possible.

25. Please write to us by tonight’s mail, without fail.

26. May we remind you that we are still awaiting your early reply.

27. May we request the favour of your early reply?

28. A prompt reply would help us greatly.

29. A prompt reply will greatly oblige us.

30. Your prompt reply would be greatly appreciated.

31. Your prompt attention to this matter would be greatly esteemed.

32. We look forward to receiving your early reply.

33. We thank you now for this anticipated courtesy.

34. As the matter is urgent, an early reply will oblige.

35. We reply on receiving your reply by return of post.

四、请原谅我的回信延迟……，等。

1. Please excuse my late reply to your very friendly letter of March 1.

2. I hope you will forgive me for not having written you for so long.

3. I hope you will excuse me for not having replied to you until today.

4. I humbly apologize you for my delay in answering to your kind letter of May 5.

5. I have to (must) apologize you for not answering your letter in time.

6. I must ask you to kindly accept our excuses, late as they are.

五、特此奉告等

To inform one of; To say; To state; To communicate; To advise one of;

To bring to one’s notice (knowledge); To lay before one;

To point out; To indicate; To mention; To apprise one of;

To announce; To remark; To call one’s attention to; To remind one of; etc.

1. We are pleased to inform you that

2. We have pleasure in informing you that

3. We have the pleasure to apprise you of

4. We have the honour to inform you that (of)

5. We take the liberty of announcing to you that

6. We have to inform you that (of)

7. We have to advise you of (that)

8. We wish to inform you that (of)

9. We think it advisable to inform you that (of)

10. We are pleased to have this opportunity of reminding you that (of)

11. We take the advantage of this opportunity to bring before your notice

12. Please allow us to call your attention to

13. Permit us to remind you that (of)

14. May we ask your attention to

15. We feel it our duty to inform you that (of)

英文销售信范文11

Dear Dean Koogan:

This letter is intended to serve as a college recommendation for Ezra Edlarruti. I have been acquainted with Ezra for four years but came to know him well last year, as he was in the one class that I taught, a thirteen-student junior English class.

Students and faculty often remark that Ezra is blessed with considerable talent. What many of them overlook is how hard Ezra works to cultivate his talent, whether it be the development of his heautiihl voice an operatic performance or of his writing skills as he works through an essay.

In over twenty-five years of teaching, I ha known other students with talent equivalent to Ezra's. Many of them lacked his good nature and humility, and few demonstrated the genuine intellectual curiosity that Ezra has exhibited over and over.

When I decided to set up a debate on Henry David Thoreau's “Civil Disobedience,” it was Ezra who was most helpful in creating a resolution that would lead to that appreciation. Ezra, to no one's surprise, then agreed to argue on any side of the debate.

Ezra is a motivated young man of numerous talents and considerable self-discipline. He is fun-loving, likable, enthusiastic, trusting and trustworthy.

Gary Youstis

英文销售信范文12

商务英语外贸英语信函实用语句

the volume of business concluded by you is not big enough, we won’ t consider the question of agency.

由于贵司所做业务的量不够大，我们不考虑代理问题

think it premature for us to discuss the question of agency at present stage.

我们认为对我们而言目前讨论代理问题还不成熟

time is not yet mature to discussion of agency.

讨论代理的时机还未成熟

would like to say that this initial stage contract between us , both side do not understand each other very well, so there seems to be no sufficient bases for us to negotiate agency.

由于彼此还不甚了解，我们认为我们之间初始阶段的关于代理的协议似乎还不充分

am afraid that this is not good time yet to push the sales of our product in your market.

恐怕在你方市场推广我司产品还不是好时机

do not think the time is right for the discussion of the question of exclusive agency.

我们认为此时讨论独家代理问题不妥

regret to say that since there is so far no transaction concluded between us, we have to decline your quest for agency.

由于我们之间业务还未开展，很遗憾我们终止你方代理的请求

question of agency is still under consideration and we hope you will continue your effort to push the sale of our product at present stage.

关于代理的'问题我们仍在考虑之中，希望你方在现阶段仍需努力推广我司产品的销售

shall not consider pointing you as our sole agent until your sales record justify our doing so.

我们还不指定你方为我司的独家代理，直到你们的成绩证明我们可以这么做

we discuss the matter of agency when your market condition turns better?

当你方市场情况变好时我们再讨论代理事宜可以吗

英文销售信范文13

dear textile company: i am funning hear your company have great product in this glboe. today i try to with dear company chat how to do sales your produce problem if you hope with me do chat so call me. i am waiting your answer . 营销信就是专门为营销而创作的书信。

内容 注意力（Attention）--吸引注意力 兴 趣（Interest）--激发兴趣点 欲 望（Desire）--点燃内心的欲望 行 动（Action）--号召行动 感 觉（Sense）--强调拥有后的感觉 标题技巧‍ 强势词语产生强势效果 用在广告标题中的两个最具价值的词应该是_免费_和_全新_。虽然_免费_不能经常被用到，但是如果下功夫_全新_肯定能够被经常用到标题中。

其他能够产生较好效果的词还有：如何做、现在、宣布、推出、就在这里、新品上市、一个重要决定、改进、惊人、感动、值得注意、革命性的、令人吃惊的、神奇的或不可思议的、神奇的、特价、抢购、轻松、简单、强有力、希望、挑战、建议、实情、对比、折扣、赶快、还有……最后机会。永远将销售承诺融于标题之中。

并尽量将这些承诺表述得详细、吸引人且完整。要做到这一点需要用较长的详细的文字描述，从中透露出它的新闻价值、教育意义和信息价值的特色。

有调查显示大多数带有消极意义的广告标题不会产生什么效果--除非你希望用这些消极性的词汇产生出令人不快的结果，否则不会也根本不会产生任何积极的预期效果。 人们总是希望在生活、行为、工作、或者在业务，甚至是彼此的关系网中获得更多的利益、结果、好处、快乐或价值。

他们总是希望避免生活中遇到的或持续不断的痛苦、不满、挫折、平庸及不愉快的事情。 避免使用盲目的标题 --即那类不阅读或听取全文就无法了解内容的标题：因为如果标题不能立即引起潜在客户的注意，客户是不会聆听、阅读或是注意你、你的广告、信件或销售宣传中余下的内容的。

段落 营销信第一段--立刻激发客户的兴趣 1、USP独特卖点法--你应该明白，这是引起他们注意的必经之路。一旦吸引了他们的注意，接下来要做的就是鼓励他们购买。

例如，如果你正向铸造厂推销产品，你应该说：_在过去的几十年间，有一半的铸造厂都倒闭了。让我告诉你原因和避免的方法吧。

_另一个实例：如果你正在向人力资源主管推销培训计划，你应该说：_我所认识的人力资源主管中有98%都希望在现在的基础上把工作做得更好。我这里拥有轻而易举的绝佳方法。

_上述表述和方式都是正确的。也就是一个产品最独特的卖点，你要抓住这个产品最独特的卖点，朝这个卖点去塑造。

你的产品有没有一点是只有你能提供别人无法提供的？竞争对手提供不了的好处，如果有的话那就是你独特的卖点。产品的品质最高，所以它贵得不得了，也可以是独特的卖点。

产品的服务最好，最长久的服务、完整的全世界的保修服务也可以是你独特的卖点，就塑造这一点。还是产品品种最齐全，还是产品的功能最齐全，还是产品的价格最便宜。

你有没有用过关健词_最_和_唯一_？ 2、最大利益法--什么叫利益？你别老讲产品的成分，去多讲产品带给顾客的好处利益。我们的电脑是多大内存，我们的电脑是什么处理器的，那些东西都是专业名词。

不对，你要讲我们的电脑因为它是什么处理器所以它能为你降低多少的维修成本，提升多少的办事效率，它能为你节省多少人力成本，加快多少办事速度？因为它能为你降低成本提升利润，这才是老板爱听的，卖就要卖好处，不要卖成分。 3、快乐法--你要让他联想到拥有产品有多大的快乐。

4、痛苦法--什么叫痛苦？想象一下你的团队不断流失人才，那你要损失多少钱？付出多少代价？你因为不懂成交技巧已经多少年了损失了多少钱？继续这样下去5年会损失多少钱？继续下去这样10年会损失多少钱？如果一直这样下去呢？想象一下你事业倒闭两次三次你才学会教训这是你要的吗？如果不是的话现在做决定。 5、价值法--什么叫价值？你知道这一瓶玫瑰精油要经过多少工序吗？88道工序。

你知道这88道工序要费多少朵玫瑰花吗？999朵玫瑰。阿尔卑斯山的天然雪水混合在一起，如果你要亲自去采玫瑰，亲自精炼精油，经过88道工序的话要费七七四十九天的时间，还要费多少成本。

所以美容师这样讲完以后就感觉这瓶小小的精油为什么要卖1000多块，原来贵就贵在这里。你要说出它有多值钱。

这个房地产才50万你也不一定买，因为它没价值。它只值10万不买。

另外一套房地产500万你也买为什么？因为它卖掉能值1000万。它为什么值1000万？你要把它计算出来。

这周围已经不可以再盖同样的房子了，周围有大使馆，有外企，有500强企业，有几万名白领，但是附近这样的高档公寓已经没有了，多么稀缺，前面有水后面有山，左边有公园右边有绿地你知道吗？这一栋房子已经是在这个地段当中独一无二的了。你要去塑造它的价值，计算出来给他看。

顾客买的是什么，世界上最好卖的是什么，你就去卖什么就对了。世界上最好卖的东西是什么？是钱。

只要他觉得今天的投入明天会带来回报，他一定会买。人人都喜欢钱，你要将你的产品能带给他多少的财富多少的收入，能帮他多赚多。

英文销售信范文14

商务英语外贸英语信函参考大全

wish to advise you that the goods your ordered have been shipped today.

很高兴告知你方,你们所订的'货物今天已运出

are pleased to inform you that the last lot consignment has been duly dispatched.

很高兴告知你方,上一次寄送货物已如期运送

m/s “ Vicoria” has left our port carrying the goods for your order No 303. today.

承载你方303号订单货物的“ Vicoria”船已离开我方港口

ship is scheduled to arrive at your port on the 28th October and you may now make all the necessary preparations to take delivery of the goods.

船预计在10月28日到达你方港口,你们现在可以做好提货的准备

goods were shipped by the direct steamer “ Eli:” on May 10th and are estimated to reach Shanghai before June 1st.

货物由“ Eli:”号直航船在5月10号运出,预计在6月1日前到达上海

trust that the goods will reach you in perfect condition.

我们相信货物会完好无损地到达你方

trust the consignment will reach you safely and open up to your satisfaction.

我们相信货物会安全到达你方,并且使你满意

have dispatched your order for Indian rugs which are scheduled to arrived at your port next Friday.

我们已把你方订购的印度地毯运出,将在下周五到达你方港口

shirts under contract No 60,we have booked space on SS.” Eagle” due to arrive in your city around the beginning of next month.

我们预订了“Eagle”号船的船舱来承载你方60号合同下的衬衫.预计在下个月月初到达你方

shipment will be made in three equal monthly installments, beginning fro next month.

货物将从下个月开始按月分三期运送

英文销售信范文15

关于商务英语外贸英语信函

the success of our joint venture, it’s extremely important for us to acquire the information concerning the product design and the production processes.

对我们合资企业的成功而言，获得产品设计和产品工艺而言尤为重要

should give us as soon as possible the blueprint plan for the introduction of the equipment and a report on a survey of the feasibility entire plan.

你应该尽早地给我们设备介绍的蓝图计划和整个计划可行性调查的报告

turn over these technical data to our side at the earliest possible time.

请尽早移交这些技术数据给我们

we discuss technology transfer brief now?

我们现在可以谈论技术移交概要吗

want to import advanced technology from you in order to compete successfully on the international market.

我们想从你方进口先进技术以在国际市场上成功竞争

the existing know-how transferred by your company will soon become obsolete,

we expect that you will continue offering us your improved technological expertise.

既然你方移交给我们的现有技术很快过时，我们期望你方继续提供先进的技术

advanced technology, we mean both industrial property and know-how.

至于先进的技术，我们是指工业财产和技术

the documents you send us cannot be used, or if one item or more mentioned in the packing list should be lacking, you have to send all the documents or the lacking items at your cost , within 45 days from the date you receive the written notice from us.

如果你发给我们的文件不能使用，或者如果箱单注明的`一款或多款遗漏，你必须在接我方书

面通知日起45日内将所有文件或遗漏的文件发给我们，费用自理。

any serious difficulties arise with regard to the working of the engines which we built, and if it is proved that such difficulties are at fault in any data, drawings or documents you sent us, you would , at your expense, correct such faulty data, drawings or documents.

如果任何关于我们生产的由发动机工作引起的严重困难，或这些困难是由你们发来的任何错

误数据、图纸或文件引起，你必须纠正这些错误的数据、图纸或文件，费用自理

the technical documents provided by you are not applicable to our actual production condition, you are obliged to assist us in modifying the technical documents.

如果你提供给我们的技术文件不适用于我们的实际生产，你必须帮助我们修改技术文件

英文销售信范文16

商务英语索赔信函

have to ask for compensation of ￡6,000 to cover the loss incurred as result of the inferior quality of the goods.

我们不得不就货物劣质产生的损失索赔6,000美金

are compelled to claim on you to compensate us for the loss, $20,000, which we have sustained by the disqualified goods.

我们被迫向你索赔20,000美金，其与不合格品价值相等

are willing to accept the shipment only if you allow a 30% reduction in price.

只有你方降价20%，我们才愿接近这批货

hope you will settle this claim as soon as possible.

我们

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