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Turning on the TV, we can see numerous advertisements done by the celebrities including the film stars, singers and so on. Some people believe it is worth the efforts because they think what the stars have said in the ads are true and convincing while some other people worry that the information in the ads may be misleading to the consumers. So far as I am concerned, the advertisements done by the celebrities should be limited.
First of all, the celebrities, while receiving the handsome pay for advocating some products, should be responsible for what they have said in the ads for the credibility is priceless. We have heard of some cases about the false information in the ads and a number of stars have been accused by the customers for their misdeeds. What is more, the customers should become careful and critical about the information they see in TV. It does no harm to think twice before buying the products advertised by the stars. Finally, the government needs to tighten the control over the broadcasting of the advertisement.
To sum up, the stars should be responsible when doing the advertisement and in the mean time, the consumers should be careful when shopping.
The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.
According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year.
And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period.
Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the publics lack of awareness that movies of good quality are available.
Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies.
The argument presented above is relatively sound, however, the author fails to recognize all the elements necessary to evaluate his situation. 这句话也很摸版化，但是重点分析一下这里evaluate his situation，读了后面几段，我们会知道全是在考虑对外界的评估的。所以这一句话就指明了论证的核心，可以说统领全文。 The idea that more money be invested in advertising may be a helpful one, but perhaps not because people are unaware of the current reviews.
这句话实际上是在进行让步，承认了广告还是有用的，但是原因不同。点明了论证主题句，下面几段全是围绕着让广告更有效这个主题来写的，正如官方评语中就提到了本文有个明显的中心句，就是本句。 To clarify, it may be necessary to advertise more in order to increase sales, however that could be due to many circumstances such as a decrease in the publics overall attendance, an increase in the cost of movies, or a lack of trust in the opinions of the reviewers.这句话是对主题句的补充，提供了几种具体的他因的论证方向，更重要的作用是，把主题句给打拆开几个小的分枝论点，从而方便下面的讨论。
Advertisement Advertisements are forcing their way into peoples lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure. There are many ways to advertise and ads come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.. However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.
It is true that in economic activities advertisements play an important role. They tell people about new products and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting that advertisements can help us, we should also beware of them from time to time.
在现代社会中，广告随处可见，它们出现在电视萤光幕上，在报纸和杂志上也占有显著地位。它们展示或画在墙上，甚至在公车上。说实在的，今天在公共场所，很难没有广告。
广告在经济活动中，确实扮演了重要角色。它们告诉大众新产品，并且有助销售。不幸的是，有些广告不诚实，它们千方百计欺骗消费者，因此，我们固然承认广告能帮助我们，但我们也要时常对它们小心。
Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
广告正以它们的方式进入到人们的生活中。人们在日常生活中与广告有关因为他们是消费者。广告商通常是制造商，零售商和批发商。他们的商品需要通过广告以引起消费者的关注。因而机会每种产品都以某种方式被广告。在很大程度上来说，好的广告带来成功，而差的`广告意味着失败。
There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.
有很多方式可以打广告，广告的形式各不相同。报纸可以承载广告。有些产品在电视或者广播中宣传，这样能引起大众的注意。广告牌也可以承载广告。现在广告是一个大产业，并设立了很多机构提供各种形式的广告。
However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
然而，广告并非总是真实的。一种产品通常是被歪曲呈现的。广告商夸大了他想销售的商品的好处。这样一来，他就扭曲了事实。消费者就成为了这类广告的受害者。数百万人们买了广告商品又对它们不满意。
nowadays there are more and more advertisements on tv ,they appear either before a tv program or after it ,and sometimes even ed between episodes of a tv serial plays,and the time of which is becoming longer and longer ,which is so boring ,and many watchers cannot wait but switch to other why this phenomenahas appeared ,the reason may be two .at the first place ,it is a in such a highly competitive market to make their goods known by customers ,which will improve the sales amounts .at the second place ,it is a chance for the tv station to earn money to support their programs .if i am given the chance to meet the leader of tv station ,i would like to suggest them decreasethe amounts of the advertisements relatively .maybe doing this will lose some profits, but instead,the audience rating will be improved largely.
Advertisement
Advertisements appear everywhere in modern society. When you walk along the streets, you can see large boards with pretty girls smiling at you. You read newspapers, and see half of the pages covered with ads. You turn on TV, and you see commercial advertisements again. Whether you like it or not, advertisements fill your life.
In order to attract more customers, advertisements will sometimes go to extremes. Advertisements use every possible means in producing their announcements. For example, to advertise a certain food, advertisers will employ an actor to sit at a table and eat up their seemingly delicious food product while they film him.
Although advertisements enable you to make decisions quickly, sometimes they can cause lots of trouble. There are always many of them and they make you forget what you are sitting there for.
广告在现代社会无处不在。当你走在大街上，你可以看到大的板在你微笑的漂亮女孩。你读报纸，看覆盖广告。你打开电视一半的页面，你看到的商业广告。不管你喜欢还是不喜欢，广告充斥你的生活。
为了吸引更多的顾客，广告有时会走极端。广告在制作自己的短片使用一切可能的手段。例如，对某一食物做广告，广告主会雇用一个演员坐在桌边，吃了它们看似美味的食物产品，而他们的电影。
尽管广告使你迅速作出决定，但有时会造成很多麻烦。总是有很多人，他们让你忘了你是坐在那里。
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
随着信息化的发展，人们有更多的机会选择自己喜欢的商品。但是商品越多，人们在选择的时候就越困惑。因此，广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成，而有些人则相反。至于我，我在中立的立场。
On the one hand, advertisements help people have a better understanding about products. Advertisements always tell people the advantages and functions of the products. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a product?
一方面，广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下，广告对消费者是免费的。而且，广告也比包装盒上的说明书要有趣得多，因为广告包含各种元素，如图片，视频，情节等。难道你不觉得这是选择产品的一种好方法吗？
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.
另一方面，有时候广告是具有诱惑性和欺骗性的。为了吸引目标客户，一些广告商为了满足修饰产品的作用，而忽视他们使用的一些肮脏措施，或者他们所带来的严重损害。广告经常夸大产品的优势和功能作用。结果，他们误导了消费者购买不值得的东西。
To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.
总之，广告有好的一面也有不好的一面。如果我们只是把它们当成是参考，广告会是好的。但是如果我们依赖于它们来买东西，我们最后可能会遭受损失。
英语六级写作考试作文范文
On The Earth or into the Sky?
With the Shenzhou successfully soaring into the sky and returning to the earth safely, China s space flight has stepped further forward. But there arises a controversy: does it merit all the large sum of money and efforts ?
Given the poor conditions in rural China, the children not being able to go to school, the husbands struggling to sustain a family, the old having difficulty living a healthy and happy life, some critics hold that the money, which has gone to the research of space flight, should have been taken better advantage of to improve people s lives in the not so developed areas in China. They wonder what on earth the significance is to these people as far as the space flight is concerned.
But tastes differ. Those who approve of space flight maintain that it not only indicates our country s progress in science and technology but also benefits all of us in that it helps in other scientific areas, Additionally, to compete in the world, we have to invest in space exploration to win worldwide attention and respect.
From my point of view, what we should give priority to is people s lives, as it is the fundamental problem of almost every country. On the other hand, we should keep pace with the world in science and technology, space flight included. Only in this way can we have an advanced and harmonious society to live in.
Implanting ads in the TV series or movies has been very popular today, but the audience are not willing to see ads when they are enjoying the plots. Even though they have criticized the producers and directors for implanting ads everywhere, the ads still challenge the public’s vision.
今天，在电视剧或者电影中植入广告是非常流行的，但观众并不愿意在欣赏影视的时候看到广告，即使他们批评制作人和导演无处不在地植入广告，但是广告仍然挑战公众的视野。
The ads have been the main source of income, so it is no wonder that more and more ads have been showed in the TV programs. Directors and producers need funds to support their programs, such as paying the actors. With more funds, they can manage the program well and present better works to the audience.
广告已经成为主要的收入来源，所以难怪越来越多的广告出现在电视节目中。导演和制片人需要资金来支持他们的项目，如支付演员薪资。有了更多的资金，他们就可以把项目做好，将更好的作品呈现给观众。
Though the audience criticize the ads showed in the TV stations, they are more acceptable to see ads in online TV shows. On the one hand, they get free source and know the price of it. On the other hand, the ads are made in a funny way, which can attract the audience’s attention.
Some actions have been taken to limit the implanting of ads in the TV, which helps the audience appreciate the shows without being interrupted.
目前已经有了一些措施去限制电视广告的植入，这有助于观众在欣赏节目时不被打断。
Advertisements are everywhere in this world. Through advertisement, people know about a product. Some people think that advertising is generally helpful, while others feel it is annoying. In my opinion, advertisements have both advantages and disadvantages.
广告无处不在。通过广告，人们了解产品。一些人认为广告会有所帮助，其余的人则认为广告很烦人。在我看来，广告有好有坏。
On one hand, advertisement provide us with the most direct, comprehensive and detailed information. With advertisement, people can know where the products are available, when we go shopping, we can use the advertisements on TV to know the products effects and prices, it can save some time and money. Some advertisement can even provide entertainment. Some slogans of the advertisements are quite funny and full of positive energy.
一方面，广告为我们提供了最直接、全面和详细的信息。通过广告，人们知道哪些产品好，当我们去购物时，我们可以通过电视上播放的广告来了解产品的功效和价格，这样可以节约时间和金钱。一些广告甚至可以提供娱乐。它们的广告语一般都很有趣且充满正能量。
On the other hand, advertisement can be harmful. Sometimes, they are misleading and cheating. Some advertisements just full of empty words and the consumers will fall for them. Some advertisers just care about money making, they like to exaggerate the benefits of the goods so that they can gain more profits. Thus, we should pay attention to such kind of advertisements.
另一方面，广告也可能会造成危害。有时候，它们会误导和欺骗消费者。一些广告中充满了空洞的保证，消费者很容易上当受骗。一些广告商夸大产品的功效只为了赚更多的钱。因此，我们应该对这样的广告提高警惕。
To sum up, consumers should be a wise shopper. Do not fall for the fake products. And the governments should do somethings to protect our rights.
总的来说，消费者应该理智。不要被虚假广告蒙骗。政府该做些什么来保护我们的权益。
the Advantages and Disadvantages of TV We have to admit that TV has brought great changes to our everyday,we watch all kinds of programs on need them as well as enjoy can amuse people，give us news and information we want,and expand our can also relax ourselves by watching TV after hard studies or are two sides to everything,and TV is without also has some too much time on it will affect our studies and are now too many commercials()on TV,which would make us care more about money,and it's not good for teenagers' in front of TV too long would do harm to our health. Therefore,we students should watch TV in our spare time but not be addicted to it.电视的优缺点必须承认，电视确给我们的生活带来大变化。
几乎每天我们都在电视里种各样的节目。
我们需要它们，也很爱看。
电视能娱乐大众，开阔视野，提供们新闻和信息。
繁重的学习和工作后，我们还可以通过看电视来放松自己。
然而，事物都是一分为二的，电视也不例外。
电视也有它的弊端。
首先，看电视太多会影响我们的学习和工作。
其次，如今电视上太多广告，这些广告会使我们青少年过于看重钱，而不利于我们的成长。
再说，坐在电视机前太久也会损害我们的健康。
因此，我们学生应该闲暇时看一下电视，而不可沉迷其中。
杭州、上海地区的~
有四大要素：标题，广告语，正文，随文。
给你几个案例参考。
一．商业广告文案写作1.标 题：我的MINI2.广告语：我承认，我的车顶并不清白3.正 文：我坦白;我沉迷自我表达，非得车顶、车身、和后视镜印上图案，还要在车门刻下大名，我自作主张，从多种轮圈种找出自以为是的一款，内饰从头到尾要顺着我意布置。
4.随 文：MINI期待你的加入
广告文案创意分析：英文名：MINI所属国家：英国创建时间：1959年所属集团：BMW集团MINI代表着个性、时尚,MINI品牌的精髓折射出MINI车主和车迷所追求的生活理念：乐观、自信、有责任心、充满活力、冒险精神和自我的表达，为了表达这意思，广告语是从车主自身角度上写的，没有过多的精力放在车的本身上，这样更加突出表达了MINI的精髓
二．公益广告文案写作1.标 题：禁烟2.广告语：也许，你的指尖夹着他人的生命
3.正 文：在你不着不觉的时候，你在威胁着你的家人和你身边人的安全,同时也在威胁你的生命和金钱。
4.随 文：20_年中国居民由于吸烟导致〔20岁以上〕万人死亡，分别占当前城乡总死亡的％和％，因吸烟造成的潜在劳动力损失共计万人，因吸烟患病全年就医门诊达亿人次，住院152万人次，直接医疗费为亿元，因被动吸烟就医门诊达万人次.为了自己和他人的健康请不要吸烟.广告文案创意分析：吸烟可导致多种疾病的发生，各国都在提倡戒烟，因吸烟死亡的人数是因战争死亡人数的15倍
为了让人知道吸烟的危害，广告是从吸对他人的危害上写的
三．影视广告文案写作1.标 题：奥迪TT2.广告语：字幕：为奥迪TT惊艳3.正 文：字幕: ⑴ 圆滚曲线设计⑵16英寸车轮⑶超凡制动⑷超越其他⑸概念广告文案创意分析：奥迪TT是一款概念车，时尚的外观、圆滚曲线的设计、16英寸车轮加上强悍的引擎无不让人为她着迷，它的出现无不让人感到惊艳，在正文中为了表达着主题突出它的与众不同从它的外观和速度上重点描述.四．报纸广告文案写作1.标 题：索尼爱立信K9895随手拍手机2.广告语：捕捉生活精彩每一刻3.正 文：生活的精彩在于每一刻都是突如其来
这一刻在埋首工作，下一刻可能已经周游列国，也许生活就是充满着变化和惊喜。
正因如此，每一刻都值得让我们记录下来。
4.随 文：K9895不但机身轻巧，加上500万自动对焦像头和时尚的机身设计，K9895，记录最美一刻，把握潮流生活的不平凡
广告文案创意分析：索尼爱立信K9895随身拍手机，是专门为那些喜欢用手机拍照的潮人设计的时尚手机，能专拍生活的最美一刻，留住记忆里动人的画面。
这款手机突出它的随身拍照功能，针对年轻人
TV program is playing an important role in our daily life，it can help people learn more about the world. CCTV channel is one of the most famous channels in our country，it has many programs .Especially the English News and Animal World are my favourite's programs，they are really amazing and News is useful for my English study，it can improve my English skills including reading ，writing and love animals so much，so I often watch Animal World in my free time，it can help me know more about animals and their custom.电视节目是我们日常生活中的一个重要部分，它可以帮助人们更好的了解这个世界。
中央电视频道是我们国家有名的电视频道之一，它有很多节目，尤其是英语新闻和动物世界是我最喜欢的节目，这两个节目真的是非常的生动有趣。
英语新闻对我的英语学习很有用，它可以提高我的英语技巧包括读、写、听。
我很喜欢动物，所以我有空的时候常常会看动物世界，它可以让我知道更多的有关动物的事情。
Nowadays we can see advertisements on television every day. Some people believe that advertising on television can bring us benefits, but others dont think so. In my opinion. I’m in favor of the advertising on television.
现在我们每天都可以在电视上看到广告。有些人相信电视广告会给我们带来利益，但是另一些人则不是那样认为的。我觉得我支持电视广告[由整理]
There are three reasons, I think, for the growing number of advertisement on TV. First a competitive economy, the consumer usually has the choice of several different brands of the same product. Thus, manufacturers are confronted with a problem-How to keep sales high enough to stay in business. They solve this problem by advertising. Through advertising, each manufacturing company tries to convince that its product is best. That is to say the company can realize the accumulation of prospective clients.
因为电话广告的增加数量我觉得有三个理由。首先，竞争经济，消费者通常对同一产品有不同品牌的选择。所以，厂商面临一个问题——如何保持足够的消量来维持营业。他们通过广告来解决这个问题。通过广告，各个厂商都试图说服消费者他们的产品是最好的。也就是说公司可以做到积累潜在客户。
Second, most consumers are interested in advertisement. They wish to get from advertisement the first-hand information about new products, which enables them to choose the one they like best. As a result, there is a sharp increase in advertisement on the TV screen.
第二，大部分消费者对广告感兴趣。他们希望从广告手里拿到新产品的第一手资料，这样能够让他们选择他们最喜欢的。所以广告在电视屏幕上急剧增加。
Last but not least, the advertising on television has become important pastime for people, to some degree. With the use of popular music, and many technologies, and many super stars’ participant, advertisement is no longer boring. So many people, especially the young, enjoy watching advertisement.
最后但并非最不重要的，在某种程度上电视上的广告已成为人们重要的消遣活动。随着流行音乐和许多技术的使用以及许多超级明星的参与，广告不再是枯燥乏味的。很多人，尤其是年轻人，喜欢看广告。
In conclusion, TV advertising plays a very important role in economic behavior. With abundant information available on TV, we can make sensible choices as consumers. And, we are more and more attracted by advertisement.
总之，电视广告在经济行为中扮演了一个非常重要的角色。大量的信息出现在电视，作为消费者我们可以作出明智的选择。我们也越来越被广告吸引住。
虚假广告的负面影响 the negative effects of the fake ads
Nowadays, with the development of science and technology, fakes appear widely on the market, they range from medicines, 3C products to cooking oil etc. More serious is that these products have entered the Realms of TV advertising, theyhave deeper into human’s lives.
如今，随着科技的发展，假货在市场上随处可见，假货已经延伸到药物，3c产品等，更严重的`是这些假货还进入电视广告领域，完全进入人们生活。
Bad commercial advertisements will undoubtedly take large numbers of side-effect and harm to audiences believe the false advertisement and buy the products, both their property and healthy wouldbe damaged. In addition, fake commodities are not only extremely harmful to consumers, as well as the whole society, it break the market order, reduce the credibility of the real business ,make these kinds of product stay away from people’s trust.
这些广告毫无疑问的给消费者带来很大的负面影响和危害。观众相信电视上的虚假广告，去购买这些产品，不仅会人们财产受到损害，更危害他们身体健康。另外虚假广告不仅给消费者带来伤害，还影响了整个社会。它打破市场秩序，令真货商家信誉受损，让老百姓对该商品信任度降低。
In my opinion, for the government, certain policies andmeasures should be taken on the spot, such as dispose the TV station of handingin money, judge the selling fake bad manufacturer criminal punishment, and prohibit the emergence of the harmful advertisement. For the audience, they should strengthen the discrimination ability of the false goods, and would not be cheated by the fake television advertising as the cheap price and convenience.
对政府而言，他们应该尽快出台政策和采取措施，对播放不良广告的电视台采取罚钱的处置，对贩卖假货的不良厂家处于刑事处罚，以禁止这些有害广告的出现。对观众来说，应加强对虚假广告的辨别能力，不能因为贪图便宜和方便，受电视的广告蒙蔽。
To sum up, we need to work together to make the false advertisement disappeared in our lives. For me, I will not buy the fake goods, and will report them at the first time. It is time forus to practice whatwe preaches about cracking down on fake goods.
总而言之，虚假广告的消失，是需要所有人的共同努力，对我自己来说，我不会购买假货，当发现假货假广告会第一时间举报，以自己身体力行，反对打击假货。
On the Celebrity Spokeperson 明星代言产品广告问题
Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.
There is no doubt that the celebrity spokespeople could boost the sale of a prduct. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some starss endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China xxx Foundation, contributes greatly to the cause of xxx prevention and cure in China.
毫无疑问，名人代言人能增强产品的销售量。然而，一大堆名人代言已成为一些公司的营销手段了，甚至公司生产和销售假冒伪劣产品。这种行为对消费者和整个社会产生了负面影响，是应该受到严厉的批评和处罚的。当然，众所周知，任何事物都有好和坏两方面。一些明星代言一些社会活动和公共活动来提高社会知名度。在这种情况下，他们对广大市民起了积极作用。仅举一例：濮存昕，一个家喻户晓的人物，作为中国艾滋病基金会的明星代言人，有助于中国艾滋病防治事业。
When it comes to advertisement and products, some people believe successful selling of products can’t be separated from advertisement. To begin with, advertisement keeps people informative about the price and function of products; what’s more, advertisement can help to improve products’ brand awareness and its reputation.
But on another hand, only with good quality can advertisement arouse customers’ interest in the products. Otherwise, advertisement can be misleading and deceptive.
From what has been discussed above, we may safely draw a conclusion that honest and colorful advertisement brings benefits to products, but at the same time, products’ quality can’t be ignored.
Turning on the TV, we can see numerous advertisements done by the celebrities including the film stars, singers and so on. Some people believe it is worth the efforts because they think what the stars have said in the ads are true and convincing while some other people worry that the information in the ads may be misleading to the consumers. So far as I am concerned, the advertisements done by the celebrities should be limited.
打开电视，我们可以看到大量由名人，包括电影明星、歌手等等代言的广告。有的人认为这是值得努力的，因为他们认为明星们在广告中所说的是正确切有说服力的，而其他人担心广告中的信息可能会误导消费者。在我看来，名人代言的广告应该受到限制。
First of all, the celebrities, while receiving the handsome pay for advocating some products, should be responsible for what they have said in the ads for the credibility is priceless. We have heard of some cases about the false information in the ads and a number of stars have been accused by the customers for their misdeeds. What is more, the customers should become careful and critical about the information they see in TV. It does no harm to think twice before buying the products advertised by the stars. Finally, the government needs to tighten the control over the broadcasting of the advertisement.
首先，名人在宣传产品的同时也得到可观的报酬，他们应该对在广告中所说的负责，因为广告的信誉是无价的。我们已经听说了一些有关广告中的虚假信息的案例，很多明星因其误导而被消费者控告。另外，消费者对在电视上看到的信息应该小心和批判。在购买明星代言的产品前三思而后行是百益而无一害的。最后，政府需要加强对广告广播的控制。
To sum up, the stars should be responsible when doing the advertisement and in the mean time, the consumers should be careful when shopping.
总之，，明星在打广告的时候应该负责，同时消费者在购物时也应该小心。
Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.
There are many ways to advertise and ‘ads’ come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies have been set up to furnish a variety of forms.
However, advertising is not always truthful. A product is often misrepresented. The advertiser exaggerates the benefits of the merchandise he wants to sell. Thus, he misrepresents the truth. The consumer falls victim to such advertising. Millions of people have bought advertised products and have been dissatisfied with them。
【参考译文】
广告正以它们的方式进入到人们的生活中。人们在日常生活中与广告有关因为他们是消费者。广告商通常是制造商，零售商和批发商。他们的商品需要通过广告以引起消费者的关注。因而机会每种产品都以某种方式被广告。在很大程度上来说，好的广告带来成功，而差的广告意味着失败。
有很多方式可以打广告，广告的形式各不相同。报纸可以承载广告。有些产品在电视或者广播中宣传，这样能引起大众的注意。广告牌也可以承载广告。现在广告是一个大产业，并设立了很多机构提供各种形式的广告。
然而，广告并非总是真实的。一种产品通常是被歪曲呈现的。广告商夸大了他想销售的商品的好处。这样一来，他就扭曲了事实。消费者就成为了这类广告的受害者。数百万人们买了广告商品又对它们不满意。
Celebrities as the products’ the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products. Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.
There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich.
From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities’ advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit.
根据以下要点写一篇议论文，阐述一下广告已成为当今社会很重要的一种行业，词数 100 左右。
1、广告不仅能促销，还能提供给我们各种最新消息。
2、广播、电视及电脑使广告成为我们日常生活中的一个重要部分。
3、广告业还提供了许多了就业机会。
No one can avoid being influenced by advertisements.
On one hand， advertising greatly promotes sales. on the other hand， in their efforts to tell people about products and events， advertisers provide us with great amount of the latest information. radio， television and computer have made it possible for advertisers to attract the attention of millons of people.
Therefore， it has become part of our daily life. meanwhile， to make an advertisement， a lot of people will work together on it. so with the development of advertising a lot of jobs are being provided.
Advertising is an important business.
xxxAdvertisingxxx or xxxadvertisementxxx comes from Latin “advertere”, which means an approach to arouse public attention to something and induce a certain direction. Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way, each has changed advertising, which in turn has changed the set of elements used in its definition. However, there are or should be some essential elements that determine whether an activity is advertising, that is to say, the essential meaning is largely identical but with minor differences. In short, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. And we can learn the functions of advertising from the definition above which are listed as follows:1)information function; 2)demand creation function; 3)persuasive function; 4)get attention function; 5)goodwill establishment function.
”广告“一词来源于拉丁文”advertere“，指的是引起公众对某一件东西的关注以及引导其往某一特定方向的方法。广告的传统定义包括一系列却别与其他行业的元素。交流中的每一种创新都被用到广告中，每一种创新都以某种方式改变了广告，这反过来已经改变了它的定义中使用的背景元素。然而，有或者应该有一些决定一项活动是否是广告的基本元素，也就是说，基本意思大体是一样的，但是又细微的区别。简而言之，广告通常是支付的非个人信息的沟通，通常是由赞助商通过各类媒体识别的，在产品自然属性、服务或者想法方面颇具说服力。我们可以从以上定义了解广告的功能，如：1）信息功能；2)需求创造功能；3）说服功能；4）引起关注的功能；5）商誉设置功能。
Nowadays we can see advertisements on television every day. Some people believe that advertising on television can bring us benefits, but others dont think so. In my opinion. I’m in favor of the advertising on television.
现在我们每天都可以在电视上看到广告。有些人相信电视广告会给我们带来利益，但是另一些人则不是那样认为的。我觉得我支持电视广告
There are three reasons, I think, for the growing number of advertisement on TV. First a competitive economy, the consumer usually has the choice of several different brands of the same product. Thus, manufacturers are confronted with a problem-How to keep sales high enough to stay in business. They solve this problem by advertising. Through advertising, each manufacturing company tries to convince that its product is best. That is to say the company can realize the accumulation of prospective clients.
因为电话广告的增加数量我觉得有三个理由。首先，竞争经济，消费者通常对同一产品有不同品牌的选择。所以，厂商面临一个问题——如何保持足够的消量来维持营业。他们通过广告来解决这个问题。通过广告，各个厂商都试图说服消费者他们的产品是最好的。也就是说公司可以做到积累潜在客户。
Second, most consumers are interested in advertisement. They wish to get from advertisement the first-hand information about new products, which enables them to choose the one they like best. As a result, there is a sharp increase in advertisement on the TV screen.
第二，大部分消费者对广告感兴趣。他们希望从广告手里拿到新产品的第一手资料，这样能够让他们选择他们最喜欢的。所以广告在电视屏幕上急剧增加。
Last but not least, the advertising on television has become important pastime for people, to some degree. With the use of popular music, and many technologies, and many super stars’ participant, advertisement is no longer boring. So many people, especially the young, enjoy watching advertisement.
最后但并非最不重要的，在某种程度上电视上的广告已成为人们重要的消遣活动。随着流行音乐和许多技术的使用以及许多超级明星的参与，广告不再是枯燥乏味的。很多人，尤其是年轻人，喜欢看广告。
In conclusion, TV advertising plays a very important role in economic behavior. With abundant information available on TV, we can make sensible choices as consumers. And, we are more and more attracted by advertisement.
总之，电视广告在经济行为中扮演了一个非常重要的角色。大量的信息出现在电视，作为消费者我们可以作出明智的选择。我们也越来越被广告吸引住。
虚假广告的负面影响 the negative effects of the fake ads
Nowadays, with the development of science and technology, fakes appear widely on the market, they range from medicines, 3C products to cooking oil etc. More serious is that these products have entered the Realms of TV advertising, theyhave deeper into human’s lives.
如今，随着科技的发展，假货在市场上随处可见，假货已经延伸到药物，3c产品等，更严重的是这些假货还进入电视广告领域，完全进入人们生活。
Bad commercial advertisements will undoubtedly take large numbers of side-effect and harm to audie
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