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更新时间：2024-03-20 11:45:24 发布时间：24小时内 作者：文/会员上传 下载docx
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Those involving celebrities. No matter how big a company is, it has an upper limit on its advertising budget. If the boss and director decide to hire some superstars, money left for other parts, such as the originality, filming, and props, will be pretty marginal. As a result, the final work is often very crude.
那些有明星的。不管一个公司有多大，它在宣传上面的预算都存在上限。如果老板和导演决定请大明星，那么留给创意、拍摄和道具等其他部分的钱就会很少。这样一来，最终的作品往往十分粗糙。
No, I do not. As far as I am concerned, the advertising industry needs people who can come up with innovative ideas and think out of the box to excel in the competitive market. This article is from Laokaoya website. These qualities are quite rare in me, and I prefer to choose a job with clear guidelines.
不，我不会。在我看来，广告行业需要人们能够提出新想法，并且打破常规，才能在充满竞争的市场上站出来。我十分缺乏这些品质，更喜欢那些拥有明确规章制度的工作。
A traditional story :Chang’e and Houyi
Chang'e is the Chinese goddess of the moon. The lunar exploration-orbiting spacecraft Chang'e 1 is named after her.
According to legend, Chang'e and her husband Houyi were immortals living in heaven. One day, the ten sons of the Jade Emperor transformed into ten suns, causing the earth to scorch. Having failed to order his sons to stop ruining the earth, the Jade Emperor summoned Houyi for help. Houyi, using his legendary archery skills, shot down nine of the sons, but spared one son to be the sun. The Jade Emperor was obviously not pleased with Houyi's solution to save the earth: nine of his sons were dead. As punishment, the Jade Emperor banished Houyi and Chang'e to live as mere mortals on earth.
Seeing that Chang'e felt extremely miserable over her loss of immortality, Houyi decided to journey on a long, perilous quest to find the pill of immortality so that the couple could be immortals again. At the end of his quest he met the Queen Mother of the West who agreed to give him the pill, but warned him that each person would only need half the pill to become immortal.
Houyi brought the pill home and stored it in a case. He warned Chang'e not to open the case and then left home for a while. Chang'e became too curious: she opened up the case and found the pill just as Houyi was returning home. She either accidentally or purposely swallowed the pill. She started to float into the sky because of the overdose. Chang'e kept on floating until she landed on the moon.
While she became lonely on the moon without her husband, she did have company，a jade rabbit.
Describe an interesting advertisement that you have seen
You should say:
you saw it
it was about
you think it was an interesting advertisement.
'm going to talk about an advertisement for Coca-Cola, which is one of the biggest brands in the world. I've seen Coke advertised everywhere, on posters and TV commercials.
advert shows a picture of Santa Claus smiling and holding a bottle of Coke. I think the aim is to target children and associate (link/connect) the brand with Christmas time.
advert is interesting because the company is deliberately trying to influence and attract children. The marketers are trying to capture young customers. They are presenting the drink as something special, a gift for Christmas. However, Coca-Cola is not necessarily a healthy drink for children; it contains a lot of sugar. Maybe this kind of advertising manipulates children and encourages them to pester their parents.
Describe a product advertisement
I want to tell you an advertisement about a health product called Naobaijin. It’s such a famous advertisement that almost everybody in China can recite the lines of the advertisement.
The advertisement is very simple. An old couple tell us that they don’t need any gift for the spring festival but naobaijin. It has been showed on TV year after year, especially during the Spring Festival. In China, young people are supposed to buy presents for the older generation during Chinese New Year, but they usually don’t have many good choices except cigarette and wine. These are not good for their health. Because Naobaijin is a very healthy gift for older people, so it becomes popular. You would see it everywhere from newspapers to internet.
A lot of people might feel tired of it, but I think it is a successful advertisement although it is not creative. It’s simple to remember so everybody knows this product now. It has drawn our attentions successfully and brought fortune to the manufacturer.
Describe a time when you saw an interesting animal.
You should say:
what animal it was
where you saw it
what happened when you saw it
and explain why you thought it was interesting.
Do you think zoos are good or bad?
Do you think it's cruel to keep wild animals in zoos?
Why do you think so many cities have zoos?
In your opinion, what features should a good zoo have?
Do you think zoos might disappear in the future?
What future developments do you think we will see concerning zoos?
The Protection of Wild Animals
Why do you think wild animals should be protected?
In what ways does human activity result in the extinction (or near extinction) of some animal species?
At present, many animals are already facing extinction. How do you think average citizens could (help) protect wild animals?
Why do you think films or books for children so often include animals?
I found there was a bat nest in my balcony recently, and one night I happened to see they flew across the patio under our apartment and hover in the sky. I was shocked, because it was dark outside but they knew exactly where to go without mistakes. Moreover, they went out only at night.
I thought bats are interesting not because they can fly in the dark since I know they are nocturnal animals. I always think the ability which aids bats fly and prey capture is their unusual eye-sight, like another nocturnal animal, owls. But the truth is because of their echolocation. Bat echolocation is a perceptual system where ultrasonic sounds are emitted specifically to produce echoes. By comparing the outgoing pulse with the returning echoes the brain and auditory nervous system can produce detailed images of the bat's surroundings. This allows bats to detect, localize and even classify their prey in complete darkness.
No, not really. Generally, I would skip them as most ads are boring. You know, they just repeat keep talking and talking without nice plots. But, if there’s something that triggers my interest, I would watch it thoroughly.
不太会全部看完的。通常而言，我会跳过它们，因为太无聊了。它们都是重复讲啊讲的，没有精彩的情节。但是，如果有那种勾起我兴趣的广告，我会看完它的。
1. Why do you think advertising influences what people buy very strongly?
Advertising is a very powerful tool in the media. Because many people do not have the real knowledge of the product, most of the time they rely on media for information, which they think is trustworthy.
2. Do you think advertising creates a need that otherwise wouldn't exist?
Definitely, if there is no advertising, consumers will not realize certain products exist so they will not buy it. With advertising, consumers are introduced to products and will be stimulated to make purchases.
3. Can you give me an example of advertising that you don't like?
Yes, I don't like advertising targeting at children. I think children are too young to make a rational decision. Children are most easily influenced by what they see on the advertisement. I think this is not healthy for children and even a headache for parents if the kids always pester their parents to buy things for them.
Topic:Describe an advertisement you remember well
You should say:
Where you saw or heard it
What kind of advertisement it was
What the contents of the advertisement were
and explain how you felt when you saw or heard this advertisement.
Sample answer：
Recently,I was browsing different kinds of information about travelling on the Internet. The one impressed me most was about a package tour to vivid pictures and the footage of the whole country really attracted me. I am fairly into this mysterious and its unique culture. Houses,streets and many relics are in excellent state of is a religious country. Temples are one of historic interests that deserve you to visit. You can totally relax in this holy place and prey for God's blessing. It is definitely an appealing ad to me. Because I live in the modern city and I am fed up with the modernized environment and busy life. I want to experience a place full of culture and religion.
Thailand is just the ideal place I would I like to go to. Immediately, I made a decision and I booked the package tour to Thailand on line. Then, I set out to prepare special trip with my family in the upcoming holiday. It would be a fantastic journey in my life.
Well, ads are literally everywhere in our society. We can see ads printed on public transportations such as the subway and bus as those are the places that have the most traffic. Besides, this article is from Laokaoya website. we can see ads popped up on our phone applications. They are generally selected based on our user footprints.
广告在我们社会随处可见。我们能够在诸如地铁和巴士等等公交上看到。因为，这些地方的人流量最多。除此之外，我们也能够在手机应用上看到弹出来的广告。这些都是基于我们的用户记录所筛选出来的。
You should say:
when it happened
where it happened
what the change was
and explain how you have benefited from this change.
Changing jobs
Do Chinese people change jobs very often?
Do you think changing jobs is good?
What do employers think about people who change jobs often?
What are some reasons why some people continue working at the same job for a long time?
What problems can people have when they change jobs frequently?
Do you think people should stay in the same jobs all their lives?
Young People and Change
Do you like change?
Do your family members (parents) support you when you make changes to your life?
Are young people in China today more mature than in the past?
How much time do young people in China spend with their parents?
What can young people learn from older people?
I used to sleep late at night and get up late in the morning. But my parents kept telling me it was not a healthy daily life routine and I felt uncomfortable too. Moreover, there were some friends telling me that girls could get older easily in bad daily life routine like this. So I didn’t think it was a bright idea to keep sleeping late and getting up late. I had to make a positive change.
I used to get up at 9 and sleep at 2 and here’s the scenario: I get up like a zombie with a big hang over. I used to feel dizzy and I kept bumping into walls but still felt light headache. My eyes were blurry and it felt like I was 500 pounds. However, when I get up at 7 and sleep at 11, those negative effects are all gone. I am energetic all day long and have a very scientific schedule for working, eating and entertainment. So I am in a very positive mood and manage to do all things without making mistakes. Moreover, my skin is getting better too.
We watch so many advertisements on TV and some of them we like and feel interesting. One such interesting advertisement was the ad of Cello Pen. This was a creative ads and I found it interesting.
The ad starts with a boy who was in a school and then studied in a college and finally in a university and in the mean time the ad shows some of the successes he achieved and was congratulated. Thus he became a successful journalist and finally won an international prove for his honest and bravery in his profession. His parents, mentors, teachers, friends and some others were highlighted at the end of the advertisement and as a flashback the Cello pen was shown. The ad revealed that the pen has contributed from the beginning to the end of his success and was never congratulated. Yet this is a silent partner of the man’s success.
This ad was a commercial ad of a company who manufactures and sells the pen. Thus the ads revealed how important the pens are in our success and how this pen helps people to become who they are! I guess this was a creative ad and was made with care as it has been a good ad to watch.
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